Social media platforms provide entrepreneurs with a number of key tools for branding and marketing. These tools can measure results, generate leads, increase conversion and awareness rates and improve the overall return on investment (ROI) So why do so many …

Social media marketing is a great way to network and share information.

Social media has become the cornerstone of business marketing efforts.  It’s no doubt that this phenomenon will only strengthen over time.  And now with the new powerhouse Google+ on board, even more exciting times are upon us. But for many …

As part of the social media generation, it's probably a given that you're already using it to further your business efforts. Those little 'likes', follows (and more recently +1s) can really get your business known. It seems simple enough. Set …

If your startup can't be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days.  But simply jumping in is not enough. Before you start spending money and time …

Social media has had a powerful impact on entrepreneurs' email marketing strategies. In just a few years, email marketing has been transformed into a fully interactive symbiotic conversation, enhanced through a number of social networking platforms. To paraphrase an Oldsmobile …

It's an all-too-common scenario found in online marketing nowadays. An entrepreneur turns to social media to grow business revenues and decides to setup a Twitter or Facebook account.  Without any real strategy or knowledge of how to effectively use either …

The glory of social networking, for entrepreneurs, is that it’s a low-cost and open-ended platform for finding the people who will be interested in your business. From trolling your LinkedIn network for possible VC contributors to blogging about your business …

You have probably noticed that some of your tweets yield less traffic than others.  Using Twitter is essentially a science turned into an art.  There are so many variables that go into tweeting that only experience can tell you what …

140 characters is not a lot of room to say the things you want to say to the world.  And since there are so many people on Twitter, many businesses aren't quite sure how to use this social media tool …

*disclaimer* – Strongish language. Not for children or the easily-offended. *disclaimer* – At the risk of being called sexist, the feminine term for "douchebag" is "douchebaguette." Apply as necessary. Unless you've been living under a rock, you already know that …

As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year.  Social media exploded in 2010 and the experts agree that we've only seen the tip of the iceberg. What …

When a company starts out small, like less than 200 characters small, how much space does it need?  With the additional $200M investment in Twitter, it seems the small thinking company needs more room to grow. Located, currently, in the …

I have a friend who runs a nationwide "traditional" business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is "too busy." According …

If you're tweeting and RTing, but your business isn't getting the results you want, this might be why. According to the Pew Research Center, only 6% of adults are using Twitter to see updates from other people.  At one point, …

Which companies are doing it right when it comes to engaging customers through Social Media, and which ones have failed?  This video profiles Starbucks, BP, and other company's efforts to connect and engage with their customer bases, using this relatively …

Most businesses are on Twitter these days.  Twitter is a great way to sell products, create reach and build strong relationships with other companies.  In order to make the most of Twitter, businesses need to work consistently to create more …

Social media has become a game-changer in the world of public relations. The advent of the blogosphere, social networking sites like Twitter and Facebook and "review" sites, like Yelp all provide opportunities for companies looking to attract positive attention. The …

We recently started our new annual blog awards series where we recognize our favorite blogs from a variety of categories. There are a lot of really great blogs out there that we at YoungEntrepreneur.com read and learn from on a …

Trying to make sense of all the Social Media options available to entrepreneurs is enough to make anyone's head spin. How do you know where to devote your attention? Is it smart, or even possible, to use all the available …

You didn't.  Because there is no National Entrepreneurs' Day.  Mothers, fathers, grandparents, and even love (Valentine's Day) rightly have days to recognize how important they are to us, but currently there is no day set aside to honor the contributions …

To say that Social Media has changed the way businesses communicate and market themselves is an understatement.  It's no secret that social sites like Twitter, YouTube, and Facebook, and bookmarking sites like StumbleUpon and Digg are vastly popular and can …

Twitter came out of nowhere a couple years back to completely revolutionize the way online businesses are able to interact with their target market. Never before has customer service been so immediately accessible; never before has the online entrepreneur seen …

There is no way to get over, under or around the social media wall. If you wish to make it big as an online entrepreneur, then mastering the many methods of social media is non-negotiable. Yet with a never ending …

It goes without saying that Social Media has forever changed the way we market our businesses, communicate with customers, and connect with each other about everything from business to personal interests.  It's also an almost universal sentiment that figuring out …