There are many industries that are starting to prosper due to the social media revolution.  In Napa Valley, CA, many wineries are now turning to social media to promote their products.  Even small wineries have used Facebook to bring new …

A little over a week ago, Facebook made an awesome announcement.  For the first time ever, Facebook marketers can use real-time data to measure the effectiveness of their social media campaigns.  With these tools, marketers can assess the impact of …

The glory of social networking, for entrepreneurs, is that it’s a low-cost and open-ended platform for finding the people who will be interested in your business. From trolling your LinkedIn network for possible VC contributors to blogging about your business …

Although Netflix has stated they aren't threatened by the announcement earlier this week that Warner Bros. Entertainment would begin offering streaming movies on Facebook, we have to wonder. After all, by far the most prevalent options for streaming full length …

Just when you thought you'd kicked the Facebook habit on your computer, you realize that you can't escape status updates and profile changes that everyone hates.  That's right — Facebook is now going to be installed on your phone. And …

You have probably noticed that some of your tweets yield less traffic than others.  Using Twitter is essentially a science turned into an art.  There are so many variables that go into tweeting that only experience can tell you what …

Online businesses typically want to try to increase their exposure through social media.  There are obvious reasons why exposure is great for business, but it shouldn't be the only thing to focus on.  Instead of increasing the number of customers, …

It’s no secret that social networks have quickly become one of the most utilized spaces online to learn about new businesses and retrieve company information.  Many marketing experts would agree that a company’s presence on Facebook is almost as important …

140 characters is not a lot of room to say the things you want to say to the world.  And since there are so many people on Twitter, many businesses aren't quite sure how to use this social media tool …

As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year.  Social media exploded in 2010 and the experts agree that we've only seen the tip of the iceberg. What …

When a company starts out small, like less than 200 characters small, how much space does it need?  With the additional $200M investment in Twitter, it seems the small thinking company needs more room to grow. Located, currently, in the …

If we're honest with ourselves about the social networking world, there are only a few players that we're interested in: Facebook, Twitter, and maybe a few others.  Myspace is the one we all used to use when it was 'cool,' …

I have a friend who runs a nationwide "traditional" business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is "too busy." According …

Just because you're adding more friends to your Facebook page doesn't mean your marketing strategy is working.  If you're not having meaningful discussions with your friends, networking, and meeting clients as a result, you're not using Facebook as well as …

While many people were beginning to think that LinkedIn was going the way of MySpace, the new changes to the site have rejuvenated this professional social network.  Though it's apparent that LinkedIn took a page from Facebook in its design, …

Say what you will about Facebook and about how it's a place for MySpace refugees, but Mark Zuckerberg is a billionaire.  He didn't get there because he wanted to get successful and then sell out.  This social media maven got …

If you're tweeting and RTing, but your business isn't getting the results you want, this might be why. According to the Pew Research Center, only 6% of adults are using Twitter to see updates from other people.  At one point, …

It seems that Facebook has done it again — made their members upset.  The new Facebook profile changes that happened quietly on December 5, 2010 are causing Facebook users to throw up their hands and wonder what Mark Zuckerberg is …

Most people know that each of us processes information in different ways.  Some people are auditory learners, for instance, while most are more visual.  Well, if you're someone who likes your information visual, have we got a treat for you! …

As a small business owner, the social media landscape may seem like it's getting more overwhelming everyday.  With new online social networks and marketing strategies coming into play constantly, it's sometimes difficult to know which tools are the best use …

In a previous article, I mentioned that there are a number of social networking sites on the Internet and entrepreneurs are best suited to focus on those that provide the best returns on their investment.  The major networking sites have …

Do you let your employees use Social Media at work?  The video below profiles companies that actually encourage it.  More and more apps are surfacing that use Social Media principles for more than just marketing.  From time management to employee …

With social networking becoming more and more essential for young entrepreneurs, building an effective Social Media strategy becomes inevitable. In this post, I highlight some tips which can maximize the utility of a LinkedIn Free membership account to today's entrepreneurs. …

Which companies are doing it right when it comes to engaging customers through Social Media, and which ones have failed?  This video profiles Starbucks, BP, and other company's efforts to connect and engage with their customer bases, using this relatively …

Last month I discussed creating a vision for your business by stepping into the shoes of "big" business.  This article takes that conversation to the next step; discover how planting and nurturing some well placed seeds can increase your business …