social media
Andrew Rasiej on the Next Big Wave in Tech — And How Young Treps Can Surf It
The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
4 Must-Have Elements in a Successful Media Pitch
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Mike Jones on Ditching La La Land for Silicon Beach
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
How Being a Party Animal Helped SpiritHoods Grow Its Business
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Want to Create Engaging Content? Tell a Good Story
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Karmaloop’s Greg Selkoe on Social Media and the Verge Culture
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
How a 9-Year-Old Entrepreneur’s Business Went Viral
Millions of people have tuned into an 11-minute video of entrepreneur Caine Monroy's cardboard arcade creation, but how did that video catch on when so many others don't? To figure it out, we asked the experts to give us their best viral-video tips.
With Social Media, Kick Off Your Conservative Pants
To ramp up your young company's social-media presence, let your personality shine.
Product Placement’s Future: The ‘Gossip Girl,’ Birchbox Mashup?
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Three Ways to Get the Media to Pay Attention to Your Young Company
Want to Spread the Word About Your Business? Consider a softer sell.
How to Recover from a Branding Mistake? Apply Social Media, Stat
Branding mishaps happen to the savviest of entrepreneurs. Here's how to use social media to change your young company's stripes.
Top Tips to Make Your Website SEO Friendly
There is a saying, "build it and they will come," but this definitely doesn't always apply to websites. The best way to get people to your website is to make sure it's search engine optimized. It can be a tricky …
The Big Mistake Businesses are Making with Pinterest
By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One …
On Crowdfunding Sites, Age Doesn’t Matter
Websites like Kickstarter and IndieGoGo can help young entrepreneurs lasso funding when parents and banks can't.
How To: Grow Your Business with Pinterest
If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it's wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough …
Create Better Content Part 2: Before You Talk, Know Why You’re Talking
"The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content …
Create Better Content Part 1: Before You Talk, Know Who Will Listen
This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, …
4 Keys to Reining in Social Media Overload
Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …
10 Do-or-Die Tactics for Facebook Success
A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million …
Millennial Branding on How Gen-Y is Using Facebook
Check out the infographic! Here at Young Entrepreneur, we have always said that "young" is more a state of mind than a number. We know that entrepreneurs in their 30s, 40s, 50s, and beyond read and participate on the site, …
Start Controlling Your Online Reputation in Ten Minutes
Have you looked yourself up online lately? Do you know what shows up? Embarrassing college photos? An unfortunate public record? Perhaps you share a name with a convicted felon or you received national press for being the world's cutest baby …
Five Social Media Tools for Every Entrepreneur
Social media platforms provide entrepreneurs with a number of key tools for branding and marketing. These tools can measure results, generate leads, increase conversion and awareness rates and improve the overall return on investment (ROI) So why do so many …
Taking Your Social Networking Offline
It seems as though everywhere you look, there's another blog post, article, or news story about social media. If a person didn't know better, you might think social networking is the only way to connect with people anymore. Of course …
How to Make New Media Work for Your Business: Interview with Neil Rosen, Author of Chatter Marketing
New media, which encompasses all aspects of online marketing, such as social media marketing, blogging, comment marketing, and more, is everywhere we look these days. It's almost impossible to find ads even in traditional media that don't point to a …
