For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
How to utilize two distinct approaches to add and maintain connections.
Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
High-tech political junkies are finding new ways to reach voters.
The social sharing pinboard isn't just for recipes and animal photos, it can help you build a vision for your business.
Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Tech companies are taking the tedium out of training. Here are a few of our favorite digital fitness options.
The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
Millions of people have tuned into an 11-minute video of entrepreneur Caine Monroy's cardboard arcade creation, but how did that video catch on when so many others don't? To figure it out, we asked the experts to give us their best viral-video tips.