social media
5 Fundamentals of a Social-Media Action Plan
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
How to Turn Your Startup into the Next Campus Craze
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Betaworks Uses Creative Methods to Find and Fund the Next Big Idea
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
Sean Parker: Running a Startup Is ‘Like Eating Glass’
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
Building Your LinkedIn Network
How to utilize two distinct approaches to add and maintain connections.
Tech-Savvy and Fashion-Forward: A Look at Today’s Stylish Startups
Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
What You Can Learn from Celebrities About Social Media
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
David Segal on DAVIDsTEA: North America’s Next Starbucks?
While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
4 Tips for Using Pinterest to Market Your Startup
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
3 Companies That Are Making Politics Cool Again
High-tech political junkies are finding new ways to reach voters.
Should You Create Your Business Plan on Pinterest?
The social sharing pinboard isn't just for recipes and animal photos, it can help you build a vision for your business.
What Is Vooza and Why Should You Care?
Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Thrillist’s Ben Lerer on his Success as a Young Trep
Despite his famous father, the Thrillist co-founder has managed to find massive success in business on his own. Here, we ask him about his victories -- and challenges.
Live Chat with Social-Media Maven Jason Sadler
Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
How to Humanize Your Brand and Build Social-Media Buzz
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
6 Tech Startups With a Fun Spin on Fitness
Tech companies are taking the tedium out of training. Here are a few of our favorite digital fitness options.
Andrew Rasiej on the Next Big Wave in Tech — And How Young Treps Can Surf It
The NY Tech Meetup chairman offers his thoughts on the future of social media and helpful resources for starting up today.
4 Must-Have Elements in a Successful Media Pitch
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Mike Jones on Ditching La La Land for Silicon Beach
Los Angeles has long been a mecca for creative types. Now it's attracting techies too.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
How Being a Party Animal Helped SpiritHoods Grow Its Business
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Want to Create Engaging Content? Tell a Good Story
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Karmaloop’s Greg Selkoe on Social Media and the Verge Culture
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
How a 9-Year-Old Entrepreneur’s Business Went Viral
Millions of people have tuned into an 11-minute video of entrepreneur Caine Monroy's cardboard arcade creation, but how did that video catch on when so many others don't? To figure it out, we asked the experts to give us their best viral-video tips.
