social media marketing
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
How to Jumpstart Engagement on Twitter (Infographic)
Find out the best time of day, length of tweet and more.
5 Daily Habits for Effective Social Media Marketing
Of all the things your business could be doing on social media, these are the things you should focus on.
How to Tell Your Company’s Story
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
4 Ideas for Hosting Google+ Hangouts ‘On Air’
How to make the social network's video conferencing tool work for your business.
5 Ways Instagram Can Boost Your Marketing Plan
These strategies can help increase your reach -- and revenue.
5 Fundamentals of a Social-Media Action Plan
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
What You Can Learn from Celebrities About Social Media
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
4 Tips for Using Pinterest to Market Your Startup
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Why Most Loyalty Programs Are Missing the Point
Many times, companies reward frequent shoppers for their patronage. But a better way to measure loyalty extends beyond the cash register.
Why Social Media is Nothing Without Creativity
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
How to Create Buzz on No Budget (Video)
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
Rock Revival
The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
With Social Media Marketing a Little Listening Goes a Long Way
Online businesses typically want to try to increase their exposure through social media. There are obvious reasons why exposure is great for business, but it shouldn't be the only thing to focus on. Instead of increasing the number of customers, …
