product
3 Tips for Turning Your Classmates Into Beta Testers
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
How Teen Inventor Went From Sketch to Prototype in 6 Months
Fourteen-year-old entrepreneur Carter Kostler is hoping his fruit-infused water bottle will be his ticket to entrepreneurial success.
One Thing a Business Will Fail Without
Too often, entrepreneurs focus so intently on one thing, and they completely forget the other important pieces that are vital for their business. For example, a business may look just at making themselves better with social media, when they completely …
Failure to Launch: Why New Products Don't Make It
When a new product is introduced to the market, what do you think the chances are that it will be a success? We're not talking a "Silly Bands" or "iPhone" type success — just that a product actually enters the …
