The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.

Start-up maven Rebekah Iliff wants to answer your big questions about launching, promoting and growing a small business.

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.

When you first launch a personal brand it can often take longer than you would expect to gain traction. We have unrealistic expectations for how long it should take us to reach a certain number of Twitter followers or fans …

There is one disconnect between marketing and consumers that every entrepreneur should learn, and nowhere is it more evident than in the world of public relations. In just about every company, revenue is all about sales. Sales drives the business, …

Internet security may not seem like a business concern.  After all, it's the IT department that handles those sorts of things.  But when you're trying to maintain a solid reputation with customers and would-be customers, you can't afford to have …

Aside from the occasional run down a river rapid, I've never been much for the outdoors. I'll be candid – my idea of camping is ordering room service. That being said, I have kind of an outdoorsy analogy to make …

What is crisis communications? You probably have an idea of what it isn't. BP Global's actions in the face of their oil spill were a perfect case study in how not to handle a crisis. When a spoof of your …

In past posts we've covered pull vs. push marketing. While terrific as a strategy to boost sales, have you ever considered implementing these tactics into your business on the PR side? Take holidays and other special "awareness" weeks or months. …

Social media has become a game-changer in the world of public relations. The advent of the blogosphere, social networking sites like Twitter and Facebook and "review" sites, like Yelp all provide opportunities for companies looking to attract positive attention. The …