Online marketing
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
No Marketing Budget? 3 Proven Strategies for Direct Selling

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
What Makes Your Video Shareable — And Viral

What Makes Your Video Shareable — And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Recent Stories
10 Stories From the Web to Know About This Week

10 Stories From the Web to Know About This Week

Forget Graph Search, has Facebook reached its saturation point? The future of brick and mortar, CES highlights, American Idol’s new star-studded faces, the must see films of 2013… This week’s notable news and tantalizing tidbits for young treps.
6 Tips for Being More Visual With Social Media (Infographic)

6 Tips for Being More Visual With Social Media (Infographic)

Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
5 Ways Instagram Can Boost Your Marketing Plan

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
5 Free Tools for More Powerful Pinterest Marketing

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
Is Social Media Dead? The New Marketing Mix

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
5 Scary Mistakes to Avoid on Facebook

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
What You Can Learn from Celebrities About Social Media

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.