niche
How Niche Players Can Compete Against Big Brands
Being the little fish in a big pond can be advantageous for young entrepreneurs.
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
Karmaloop’s Greg Selkoe on Social Media and the Verge Culture
A discussion with Karmaloop's founder and CEO Greg Selkoe on how innovative techniques and practical thinking helped his company thrive in today's ever changing fashion marketplace.
What Can You Offer That Is Different?
If you have been in business for some time, the chances are that you get so engrossed in the day-to-day operation and spend so much time effectively putting out fires rather than being fully focused, that you are really not …
