mobile marketing
6 Tips for Taking Your Video Ad Content Mobile

6 Tips for Taking Your Video Ad Content Mobile

As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
Google’s Tips for Using Mobile to Market to Holiday Shoppers

Google’s Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier

How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier

“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …
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Q&A: How to Use Mobile and SMS to Drive Sales

Q&A: How to Use Mobile and SMS to Drive Sales

QUESTION: How can I successfully use mobile and SMS to market my business to new consumers and drive sales? Robert Callhoon, LA The following answers are provided by the Young Entrepreneur Council, an advocacy group founded by serial entrepreneur Scott Gerber …
Mobile E-Commerce: Not Just for the Big Boys Anymore

Mobile E-Commerce: Not Just for the Big Boys Anymore

My first real experience with e-commerce was back in 1999, when I was part of the team that launched one of the first online retail luxury websites.  Back then, people thought we were crazy. When we approached some of the …