marketing strategies
Why Social Media is Nothing Without Creativity
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Hard-Wired to Belong: How to Instantly Create Brand Super Fans
In today's ultra-transparent and interconnected world, it's worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they'd …
How to Make Your Email Marketing Work — 5 Keys for Success
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on …
The Big Mistake Businesses are Making with Pinterest
By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One …
7 Common Marketing Mistakes to Avoid
Sorry to say, but you're not likely to have a highly successful marketing plan right out of the box; there will probably be quite a bit of learning as your marketing techniques evolve. The message of your marketing plan should …
How To: Grow Your Business with Pinterest
If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it's wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough …
Create Better Content Part 2: Before You Talk, Know Why You’re Talking
"The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content …
Create Better Content Part 1: Before You Talk, Know Who Will Listen
This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, …
4 Keys to Reining in Social Media Overload
Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …
Five Mistakes to Avoid in Global Marketing
Taking the leap and marketing your business overseas could be the best decision you make this year. The economic outlook might be gloomy in the United States and Europe, but that's far from true in the rest of the world. …
6 Tips to Get People to Look Past Your Age and See an Expert
You want to make the big deals and the big bucks. However, your hurdle is the fact that your looks and voice haven't matured as much as your ambition has. You have the disadvantage that your potential clients and business …
Critical insights from Jon Wuebben, Author of Content is Currency
If you're confused about social media and site content, you're not alone. It's a subject you see everywhere these days, but it's one that not many fully understand. Fortunately, a new book is about to be release called Content is …
Fail Fast: A Guide to Iterative Strategic Planning and Testing
As 2011 speeds to its conclusion, now is the time to reflect on your company's current performance and establish priorities moving into 2012. In order to set the stage for a productive year, it's important to think about your top …
Attracting Your Ideal Customer — Every Time
We often see entrepreneurs using what I would call a "shotgun approach" for their marketing efforts. They have the "throw enough [mud] at the wall and something's bound to stick" philosophy. Not only is that an expensive tactic, it's also …
Niche Marketing: The Only Way to Fly
People are different — and that's fantastic news. Not everyone has the same favorite color, likes the same food, enjoys the same activities, or laughs at the same jokes. Thank goodness that's the case, or life would be pretty boring. …
Choosing the Right Global Market for Your Online Business
Expanding can be one of the most exciting things for a business. With many businesses turning to ecommerce, it's now easier than ever to grow quickly and relatively inexpensively, particularly in markets overseas. But when you've got the world at …
SEO 101: The Basics Every Entrepreneur Should Know
The story goes that in ancient times (B.C. – and I don't mean before computers) women of ill repute would have a symbol carved on the sole of their sandals. As they walked through the dirt and mud of the …
How to Make New Media Work for Your Business: Interview with Neil Rosen, Author of Chatter Marketing
New media, which encompasses all aspects of online marketing, such as social media marketing, blogging, comment marketing, and more, is everywhere we look these days. It's almost impossible to find ads even in traditional media that don't point to a …
Get Creative with Social Media: How to Make it Work for You
Social media marketing is a great way to network and share information.
Everything You Need to Know About Building Your Brand
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers." Brand is lofty term that means a lot for …
How Email Marketers Can Leverage Treasure Hunts
For years, Costco has made an art out of the Treasure Hunt with up to 20% of its total stock being items of strictly limited quantity which may only be present in the store for a week. Some of the …
8 Essential Small Business SEO Tools
Search engines are essential for getting your site noticed; however, it is an enormous challenge to optimize your site when you don't have the resources or tools necessary. With these tools, you can optimize your page both on and off …
Marketing: Money Drain or Money Fountain?
Marketing is an essential part of running a business, often overlooked or poorly implemented due to busy-ness of the Owner, this gets looked upon as money draining out of the business. On the other hand, if done right and implemented …
How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier
“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …
With Daily Deals Websites, It's All About The Exposure
In the heart of an economy that's far from healthy and a growing number of unemployed in the U.S., it's no wonder that daily deals websites like Groupon and Living Social are an attractive solution for businesses and consumers alike. …
