How to engage mobile shoppers who are in a hurry and looking for deals.
From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
At a recent branding symposium in New York City, execs at Google and top-advertising firms shared their tips for spurring creativity.
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
Sales skyrocketed after an irreverent video became a Youtube hit.
Startup:NYC pilot lacks drama to hook audiences and funding.
Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design. They're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Many times, companies reward frequent shoppers for their patronage. But a better way to measure loyalty extends beyond the cash register.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.