marketing strategies
Google’s Tips for Using Mobile to Market to Holiday Shoppers
How to engage mobile shoppers who are in a hurry and looking for deals.
25 Tips to Punch Up Your Writing
From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
The Secrets of Viral Videos
There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Is Instagram on the Web Worth It for Your Business?
Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
How to Never Miss a Chance to Hype Your Startup
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
4 Ways to Build a Culture of Innovation at Your Startup
At a recent branding symposium in New York City, execs at Google and top-advertising firms shared their tips for spurring creativity.
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Is Social Media Dead? The New Marketing Mix
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
How a Dollar Shave Club’s Ad Went Viral
Sales skyrocketed after an irreverent video became a Youtube hit.
Two Entrepreneurs’ Marketing Plan: Crowdfunding a Reality Show
Startup:NYC pilot lacks drama to hook audiences and funding.
Extrabux: From Campus Startup to Social-Shopping Goldmine
Many college students dream of starting up a business that rakes in millions of dollars. This guy did it by age 24.
5 Fundamentals of a Social-Media Action Plan
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Want to Expand Your Reach Globally? Take a Cue From Caesar
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
How to Turn Your Startup into the Next Campus Craze
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
6 PR Tips for Generating Publicity for Your Startup
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
What Retail Startups Can Learn From ‘The Daily Show’
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design. They're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
5 Ways to Set a New Company Up for Success
Making a big splash early on can set your company up for successes down the road. Here are some suggestions for giving your company the upper hand.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
20 ‘Inspired’ Business-Card Designs to Better Market Your Startup (Photos)
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Don’t Forget ‘Positioning’ in Your Marketing
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
4 Tips for Using Pinterest to Market Your Startup
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Why Most Loyalty Programs Are Missing the Point
Many times, companies reward frequent shoppers for their patronage. But a better way to measure loyalty extends beyond the cash register.
4 Must-Have Elements in a Successful Media Pitch
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
No Cuddly Kittens? Here’s How to Make Popular Web Videos Anyway
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
