marketing strategies
Lessons in Traditional PR…From a 14-Year-Old Philanthropist

Lessons in Traditional PR…From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
5 Daily Habits for Effective Social Media Marketing

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
5 Steps to Getting Your Business Ranked on Yelp

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
Jason Lucash on Why Humor Can Be an Entrepreneur’s Best Resource

Jason Lucash on Why Humor Can Be an Entrepreneur’s Best Resource (Video)

The co-founder of OrigAudio lets viewers in on the top business lessons he's learned along with key tips on how to stand out amid stiff competition.
No Marketing Budget? 3 Proven Strategies for Direct Selling

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
What Makes Your Video Shareable — And Viral

What Makes Your Video Shareable — And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
A Business Idea for the Big Game — And Beyond

A Business Idea for the Big Game — And Beyond

In the tradition of solving consumers' problems, two young treps set out to eradicate the hangover.
In Search of Buzz: What It Is and How to Build It

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor' describes the rigors and advantages of starting up in the spotlight.
‘The Story of Stuff’ and How Startups are Heeding Its Message

‘The Story of Stuff’ and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Tech Savvy and Awkward: How To Communicate With Confidence

Tech Savvy and Awkward: How To Communicate With Confidence (Video)

Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn’t your forte.
How to Tell Your Company’s Story

How to Tell Your Company’s Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Want to Really Network? Stop Using Social Networks

Want to Really Network? Stop Using Social Networks

While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
Why Bigger Isn’t Better for Logo Design

Why Bigger Isn’t Better for Logo Design

Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
4 Inspiring TED Talks for Young Treps

4 Inspiring TED Talks for Young Treps

From business books to online classes, learning the ropes of starting up is easier than ever. TED talks can also be enlightening for aspiring young entrepreneurs.
How to Get the Most out of Conferences

How to Get the Most out of Conferences (Video)

Business coach Antonio Neves gives his three tips for how to most effectively approach an industry conference.  
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Tips for Pitching the Media

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.Get the latest blog articles on business...
The 5 Biggest Twitter Marketing Fails of 2012

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
College Entrepreneur of 2012: Bryan Silverman

College Entrepreneur of 2012: Bryan Silverman

An enterprising young trep capitalizes on a captive audience with toilet paper you can read.
Crowdfunding for Startup Capital — And Market Intel

Crowdfunding for Startup Capital — And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
10 Stories From the Web to Know About This Week

10 Stories From the Web to Know About This Week

Can zombies be sexy? Cashing in on Kate, productivity myths debunked, the Tazreen Fashions fire sparks stiff words, how to get what you want, doing away with celebrities, marijuana conjures dollar signs… This week’s notable news and tantalizing tidbits for young treps.
How We Made $10,000 Using These 5 Content Marketing Tricks

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Start-Up Jitters? 6 Ways to Ease Into Entrepreneurship

Start-Up Jitters? 6 Ways to Ease Into Entrepreneurship

Starting up for the first time can be a nerve-wracking experience. Here's how to soothe your fears and boost your odds for success.
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