marketing strategies
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Want to Sell More Online? How ‘Split Testing’ Your Site Can Help
Here are four simple tests that compare different elements of your site to help it generate more leads and sales.
8 Keys to Award Winning Startup Customer Service
It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
6 Essential Criteria Your Pinterest Pins Should Meet
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
When to Hire a Design Firm to Get Your Logo Just Right
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
What to Do If You Hate Your Brand
Four steps to building your brand into something that's more true to you.
6 Ways to Track Your Competition’s Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
4 Tips for Marketing to Millennials
How to make your product more attractive to young buyers.
Why Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Should You Name Drop Another Startup?
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Why You Should Ditch Your ‘Go Big or Go Home’ Mentality
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
4 Business-Naming Tips for Branding Success
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
8 Things Startup Founders Should Know Before Writing a Book
If you’ve long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How Stagnation — and Pivoting — Can Crush a Startup
Stagnation may warrant radical change, but ‘pivots’ are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
3 Tips for Landing Press for Your Startup (Video)
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your company can become a YouTube sensation.
What’s Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement (Video)
YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.
Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
3 Ways to Determine If Your Startup Is Ready for Press (Video)
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
