marketing
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
College Entrepreneurs Create Software to Help Businesses Thrive
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Tips for Pitching the Media
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.Get the latest blog articles on business...
25 Tips to Punch Up Your Writing
From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
5 PR Tips From Bond, James Bond
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
JJ Ramberg: Focus on the ‘Why’ to Hook Customers, Investors
Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
How a Dollar Shave Club’s Ad Went Viral
Sales skyrocketed after an irreverent video became a Youtube hit.
10 Stories From the Web to Know About This Week
An Inside look at Chanel's secrets, the truth about nerds, branding with Instagram, meetings that don’t suck, facing your demons, why sparring with co-founders is a good thing… This week’s notable news and tantalizing tidbits for young treps.
Your Business Leaking Money? 5 Holes to Plug
A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Have a Burning Business Question? Ask the Expert
Start-up maven Rebekah Iliff wants to answer your big questions about launching, promoting and growing a small business.
A Quick Guide to Making Your Brand’s Story More Compelling
Companies should tell the 'why' and highlight their stories in engaging ways.
4 Steps to Creating Buzz on a Shoestring Budget
Small business expert Jeff R. Lamb of QStart Labs answers readers’ top questions about entrepreneurship.
Don’t Forget ‘Positioning’ in Your Marketing
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
How Being a Party Animal Helped SpiritHoods Grow Its Business
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
How to Create Buzz on No Budget (Video)
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
With Social Media, Kick Off Your Conservative Pants
To ramp up your young company's social-media presence, let your personality shine.
Product Placement’s Future: The ‘Gossip Girl,’ Birchbox Mashup?
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Three Ways to Get the Media to Pay Attention to Your Young Company
Want to Spread the Word About Your Business? Consider a softer sell.
Fresh Ideas: Seven Marketing Tips from a High School Pep Rally
Even the seemingly pointless assemblies you had to attend in high school can offer some keen lessons to young entrepreneurs.
Hard-Wired to Belong: How to Instantly Create Brand Super Fans
In today's ultra-transparent and interconnected world, it's worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they'd …
7 Common Marketing Mistakes to Avoid
Sorry to say, but you're not likely to have a highly successful marketing plan right out of the box; there will probably be quite a bit of learning as your marketing techniques evolve. The message of your marketing plan should …
4 Keys to Reining in Social Media Overload
Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …
Five Mistakes to Avoid in Global Marketing
Taking the leap and marketing your business overseas could be the best decision you make this year. The economic outlook might be gloomy in the United States and Europe, but that's far from true in the rest of the world. …
