marketing tip
It's All About the Benjamins: How to Make Money with an eBook
You have dreams. Dreams of fame, a publishing career, and a Bill Gates-sized bank account. You're convinced that writing an eBook will earn you the big bucks. Publishing an eBook is just as much about marketing yourself as it is …
Attracting Your Ideal Customer — Every Time
We often see entrepreneurs using what I would call a "shotgun approach" for their marketing efforts. They have the "throw enough [mud] at the wall and something's bound to stick" philosophy. Not only is that an expensive tactic, it's also …
Niche Marketing: The Only Way to Fly
People are different — and that's fantastic news. Not everyone has the same favorite color, likes the same food, enjoys the same activities, or laughs at the same jokes. Thank goodness that's the case, or life would be pretty boring. …
Marketing: Money Drain or Money Fountain?
Marketing is an essential part of running a business, often overlooked or poorly implemented due to busy-ness of the Owner, this gets looked upon as money draining out of the business. On the other hand, if done right and implemented …
5 Common Marketing Myths — Busted!
With all the information that's coming at us from all directions these days, it can be difficult to discern which marketing methods are effective, from those that aren't. This is especially true when you consider the myths that are perpetuated …
The 17 Rules of Bootstrap Marketing
Too many people in the small business world believe in the saying, "It takes money to make money."Â While it would be nice to have a huge ad budget, the truth is that most of us don't start out with …
Getting Quality Testimonials Instantly
One of the best things any of us can do to market our business is to get some great testimonials from current and past customers. A testimonial is better than anything else, because it is someone who has experience dealing …
If You Haven't Shredded Your Marketing Plan by Now — It's Time!
Shred your marketing plan? Are we advocating doing away with marketing plans? No. Shred it and start over! Unless your marketing plan was created within the last two years, it is obsolete and needs to be reborn. It used to …
Do You Need a Marketing Department?
As a young entrepreneur, you are probably focusing on everything but marketing. You are designing products, hiring help, looking for office space, and finding investors. Marketing is the least of your worries – the product will sell itself. The reality …
6 Social Networking Mistakes Entrepreneurs Make
The glory of social networking, for entrepreneurs, is that it’s a low-cost and open-ended platform for finding the people who will be interested in your business. From trolling your LinkedIn network for possible VC contributors to blogging about your business …
The Secret to Creating an Irresistible Marketing Message
Are you sick of people visiting your website, only to leave two seconds later? Are you tired of pitching to non-responsive prospects? Maybe your marketing message needs a makeover. Here's the approach that I use to come up with effective …
How to Influence People through Marketing
When you are perfecting your marketing strategy, you need to know how your customers think and what it takes to influence them. Human beings are stubborn creatures who are reluctant to change their perceptions. When you market to them, you …
The Young Entrepreneur Mega InfoGraphic
Most people know that each of us processes information in different ways. Some people are auditory learners, for instance, while most are more visual. Well, if you're someone who likes your information visual, have we got a treat for you! …
Testing, Tracking and Tweaking for Pay Per Click Advertising
Well it's not one of the sexiest topics; however it can truly mean your success or failure when it comes to online marketing. That's right, it's testing, tracking, and tweaking, and like it or not, it needs to be an …
How To Gain New Business From Old Customers
Chances are if you maintain any type of relationship with customers you've done work for or sold product to, they like you. It's especially apparent when they come back for more of your services. There is no better place to …
How to Test Market a New Product
If you have an idea for a new product but it doesn't yet exist, you can either create a prototype or have one made for you. If the idea already exists and you think you can sell it, find a …
It's Not Enough to Cut the Video – How to Make it Go Viral
This is not your fathers Internet. Video used to be high-end and out of reach; something that only the the big boys with the biggest budgets were able to capitalize on. Fortunately, this is no longer the case. With the …
