There is a saying, "build it and they will come," but this definitely doesn't always apply to websites. The best way to get people to your website is to make sure it's search engine optimized. It can be a tricky …

Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on …

By now, most of us have heard the buzz about Pinterest and its incredible and continuous growth. So the next step is figuring out how we can get a piece of it and properly use it for our businesses. One …

If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it's wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough …

This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, …

Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …

Think you need to be a big time player to deploy e-commerce video on your business' website? Think again. Adding e-commerce video online is no longer the domain of top retailers. Shrinking costs and increasing benefits of using video is moving …

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million …

If you're confused about social media and site content, you're not alone. It's a subject you see everywhere these days, but it's one that not many fully understand. Fortunately, a new book is about to be release called Content is …

Social media platforms provide entrepreneurs with a number of key tools for branding and marketing. These tools can measure results, generate leads, increase conversion and awareness rates and improve the overall return on investment (ROI) So why do so many …

You have dreams.  Dreams of fame, a publishing career, and a Bill Gates-sized bank account.  You're convinced that writing an eBook will earn you the big bucks. Publishing an eBook is just as much about marketing yourself as it is …

The story goes that in ancient times (B.C. – and I don't mean before computers) women of ill repute would have a symbol carved on the sole of their sandals. As they walked through the dirt and mud of the …

Yes, we're amidst an unemployment drought in the US, but there are all types of opportunities out there for savvy, motivated virtual workers.  Companies are looking for contractors for everything from one project to a permanent position.  Small business executives …

New media, which encompasses all aspects of online marketing, such as social media marketing, blogging, comment marketing, and more, is everywhere we look these days. It's almost impossible to find ads even in traditional media that don't point to a …

Social media marketing is a great way to network and share information.

Internet video and video blogging are rapidly becoming the most popular forms of media on the web. Bloggers worldwide are trading in their keyboards for webcams and enjoying a new found popularity for their sites and engaging more effectively with …

For years, Costco has made an art out of the Treasure Hunt with up to 20% of its total stock being items of strictly limited quantity which may only be present in the store for a week. Some of the …

Search engines are essential for getting your site noticed; however, it is an enormous challenge to optimize your site when you don't have the resources or tools necessary. With these tools, you can optimize your page both on and off …

Along with Brennan White, Matt Peters is the co-founder of Pandemic Labs, a social media marketing agency based in Boston, MA. Their agency helps businesses to navigate their brands through the gantlet of social media and use this powerful tool …

Spend any amount of time online or using email, and you're bound to come across an invitation to attend a webinar. The webinar has become widely recognized as a useful, inexpensive way to communicate your message to a lot of …

“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …

Social media has become the cornerstone of business marketing efforts.  It’s no doubt that this phenomenon will only strengthen over time.  And now with the new powerhouse Google+ on board, even more exciting times are upon us. But for many …