Finding customers
The Key to Successful Marketing: Your Unique Selling Proposition
How to create a simple, compelling value statement that your customers can't resist.
Young Treps Kick Off New Sports Ventures
As U.S. schools cut back on arts and sports programs, administrations are increasingly turning to private providers and startups to fill the gap.
How to Know If Your Startup is Ripe for Success
Student entrepreneur Karim Abouelnaga on the importance of a great business model to the overall health of your company.
How to Take Your Business to the Next Level in 2013
Here, 10 steps you can take to ensure your startup is on track for a prosperous new year.
4 Ways to Dip a Toe into Social Entrepreneurship
As the number of social-entrepreneurs rise, catering to sustainably-minded ventures makes good business. Here's how to ease into working with these companies and how to grow with the trend too.
3 Ways to Turn Holiday Shoppers Into Year-Round Customers
Exceed customer expectations through everything from great customer service to surprise gifts.
How to Drive Sales Through Social Media
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
5 Tips for Targeting Your Ideal Start-Up Customer
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
How Gamification Can Help Attract New Customers (Video)
Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
How to Humanize Your Brand and Build Social-Media Buzz
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
How to Take a New Product from Just an Idea to a Business (Video)
Scott Hamlin, the founder of the innovative upcycling company Looptworks, shares his views on the importance of knowing who your customers will be, how you're going to distribute your product and what makes it meaningful and different.
