email marketing
How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier
“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …
The Upside-down Impact of Email List Size on Facebook & Twitter Response
Social media has had a powerful impact on entrepreneurs' email marketing strategies. In just a few years, email marketing has been transformed into a fully interactive symbiotic conversation, enhanced through a number of social networking platforms. To paraphrase an Oldsmobile …
Our Love-Hate Relationship with Email Marketing – Part 3 of 3
The Emails We Love To Receive and Why Based on my research of what makes an email campaign successful, I found that many of those emails we love to receive are extremely targeted to our interests. This probably comes as …
Our Love-Hate Relationship With Email Marketing – Part 2 of 3
User Feedback – What's Working and What's Not As discussed in yesterday's post, mass emails can be received as either good or bad, depending on a multitude of factors. Â I decided to gather feedback from colleagues, social networks, family and …
Our Love-Hate Relationship with Email Marketing – Part 1 of 3
A few years ago, email was introduced as an alternative to phone calls, couriers and snail mail. Today, email is the preferred method of communication for the majority of us, especially in business. Email affects everything from interacting with family, …
How To Design a Winning Email Newsletter
An e-mail newsletter is still one of the strongest marketing tools you can deploy. Always remember that this type of marketing campaign should be subtle and not intrusive. Over the years, e-mail spam has quite rightly developed a very bad …
7 Top Tips for Successful Email Marketing
E-mail marketing remains a very powerful strategy, so long as you approach it correctly, you are very relevant and you are careful not to waste the time of your subscriber. Sounds like a commonsense statement? Let’s drill into the do’s …
