customers
JJ Ramberg: Focus on the ‘Why’ to Hook Customers, Investors
Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
How Gamification Can Help Attract New Customers (Video)
Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
Why Most Loyalty Programs Are Missing the Point
Many times, companies reward frequent shoppers for their patronage. But a better way to measure loyalty extends beyond the cash register.
5 Trends Entrepreneurs Should Consider When Naming a Startup
When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Attracting Your Ideal Customer — Every Time
We often see entrepreneurs using what I would call a "shotgun approach" for their marketing efforts. They have the "throw enough [mud] at the wall and something's bound to stick" philosophy. Not only is that an expensive tactic, it's also …
Getting Quality Testimonials Instantly
One of the best things any of us can do to market our business is to get some great testimonials from current and past customers. A testimonial is better than anything else, because it is someone who has experience dealing …
How To Collect Past Due Payments From Customers Or Clients
Every company eventually encounters a customer that does not remit payment when due or attempts to skip out on payment altogether. Of course, the most obvious way to avoid this situation is to receive payment up front. When this isn't …
How To Determine Your Customer Demographics
Here are some questions to ask when determining your target market: "Â Â Â What is the age range of the customer who wants my product or service? "Â Â Â Which gender would be most interested in this product or service? "Â Â Â What …
