Here's a look at three entrepreneurs who have changed company names and the lessons they learned.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Social entrepreneur and educator Steve Mariotti on why naming your business is one of the most important decisions you’ll make.
From inspiring quotes and giant-brand mishaps to tips on starting up and growing a business, here are the stories that became our readers' favorites this year.
When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.