Business names
4 Business-Naming Tips for Branding Success

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
3 Common Mistakes to Avoid When Naming Your Business

3 Common Mistakes to Avoid When Naming Your Business

Here's a look at three entrepreneurs who have changed company names and the lessons they learned.
Branding’s Cardinal Sins: 3 Common Mistakes to Avoid

Branding’s Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Recent Stories
6 Tips for Crafting a Killer Business Name

6 Tips for Crafting a Killer Business Name

Social entrepreneur and educator Steve Mariotti on why naming your business is one of the most important decisions you’ll make.
Young Entrepreneur’s 10 Most Popular Stories of 2012

Young Entrepreneur’s 10 Most Popular Stories of 2012

From inspiring quotes and giant-brand mishaps to tips on starting up and growing a business, here are the stories that became our readers' favorites this year.
5 Trends Entrepreneurs Should Consider When Naming a Startup

5 Trends Entrepreneurs Should Consider When Naming a Startup

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
7 Tips for Naming Your Business

7 Tips for Naming Your Business

Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.