building buzz
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Should You Name Drop Another Startup?
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
3 Tips for Landing Press for Your Startup (Video)
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
3 Ways to Determine If Your Startup Is Ready for Press (Video)
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Hate Small Talk? How to Break the Ice When Networking for Business
The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking.
In Search of Buzz: What It Is and How to Build It
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Ben Flajnik, star of ABC's hit show 'The Bachelor' describes the rigors and advantages of starting up in the spotlight.
Tech Savvy and Awkward: How To Communicate With Confidence (Video)
Business coach Antonio Neves gives his three tips for how to best communicate when communicating isn’t your forte.
5 Tips for Targeting Your Ideal Start-Up Customer
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
4 Steps to Creating Buzz on a Shoestring Budget
Small business expert Jeff R. Lamb of QStart Labs answers readers’ top questions about entrepreneurship.
Live Chat with Social-Media Maven Jason Sadler
Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
How to Humanize Your Brand and Build Social-Media Buzz
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
4 Must-Have Elements in a Successful Media Pitch
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
No Cuddly Kittens? Here’s How to Make Popular Web Videos Anyway
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
How Being a Party Animal Helped SpiritHoods Grow Its Business
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
6 Steps to Better Networking for Young Entrepreneurs
Most people don't enjoy networking events, but few regret attending once they've made keen connections. Here are several insider tips to help you make the most out of networking events.
Why Social Media is Nothing Without Creativity
Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Want to Create Engaging Content? Tell a Good Story
Engaging content starts and ends with a good story. Here's how to figure out which tale to tell.
Three Ways to Get the Media to Pay Attention to Your Young Company
Want to Spread the Word About Your Business? Consider a softer sell.
Fresh Ideas: Seven Marketing Tips from a High School Pep Rally
Even the seemingly pointless assemblies you had to attend in high school can offer some keen lessons to young entrepreneurs.
