When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.

Dreaming of the day your business becomes a household name? Follow these examples.

Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.

Branding mishaps happen to the savviest of entrepreneurs. Here's how to use social media to change your young company's stripes.

In today's ultra-transparent and interconnected world, it's worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they'd …

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million …

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers." Brand is lofty term that means a lot for …

Brand management is more important than ever in a society that has currently grown accustom to the internet being readily available through smartphones and tablets. Managing your brand goes beyond the usual keyword searches and Search Engine Optimization (SEO) tactics, …

Today's marketplace is constantly evolving. It's vibrant and dynamic, irrespective of the state of the economy. It's part-real, part-virtual. And this environment has been a breeding ground for independent-minded and independent professionals, making it incredibly important to stand out. Personal …

As a brand strategy consultant for a few small companies, I've recently seen a worrisome trend growing progressively worse: business stratification. Typically businesses stratify for two reasons – sometimes they stratify for growth, but more commonly to prevent a collapse. …

As a young entrepreneur, you are probably focusing on everything but marketing. You are designing products, hiring help, looking for office space, and finding investors. Marketing is the least of your worries – the product will sell itself. The reality …

The evolution of brand engagement is mobile! Once a month, I get together with a colleague and friend of mine over "dos" pomegranate margaritas and chips and salsa ("patatas fritas y salsa"). We collaborate on and share the latest new …

When you first launch a personal brand it can often take longer than you would expect to gain traction. We have unrealistic expectations for how long it should take us to reach a certain number of Twitter followers or fans …

Whether you need a new logo design for a startup or it's time to freshen up your old logo, one thing is for sure: a good looking logo is essential to your brand identity. People interpret a lot more about …

When most think of the term Branding they often associate it with the function of Marketing or in some cases a traditional branding iron and a cattle ranch. When they think of the term brand, generally an image or a …

You're a small business owner who is certainly aware of the fierce competition for market share. How do you rise above the crowd and competitors? How do you permeate and dominate the marketplace? The answer? Your brand. Developing a bold …

It's already February, 2011. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. Over the past several years all of us have learned lessons in sustainability, creativity, and out-of-the-box …

It's too often when people talk about starting a business online with the thought in mind of just building a website. Most people who actually start a business online fail. Why? There are a lot of reasons you can fail …

This is a Sponsored post written by me on behalf of Logo Mojo. All opinions are 100% mine. So you've had a brilliant idea for a new business, and you're making a list of all you need to do before …

Actively monitoring a brand or set of keywords is one of the most efficient ways to conduct market research. In this article I'll explain what keyword monitoring is, what keywords you should track, how to monitor keywords, and how to …

How many of you have tightened the purse strings because of rising prices, slow sales, the unknown financial forecast, and a potentially tough ride still ahead? Most business owners are searching for innovative ways to reduce the impact of the …

I was watching one of those mind-blowing shows called 'Inside the Milkyway' on the National Geographic channel the other evening,and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND.  …