Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.

Even if your startup is the coolest in town, if it doesn't look the part, you may get misread or passed over. Consider these inexpensive, panache-boosting tips.

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.

Here's a look at three entrepreneurs who have changed company names and the lessons they learned.

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

England’s youngest serial trep, consumers snap up Google's Glass, the rise of the ultrapixel camera, NYU grad reinvents the vending machine, feeding your Ramen addiction, what startups can learn from standups… This week’s notable news and tantalizing tidbits for young treps.

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.

Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.

The best albums of 2012, why you should quit your day job in 2013, the power of kindness, letting employees choose their own team-building events, keen business cards, the power of boomers, a win for interns, rebranding pros never say die… This week’s notable news and tantalizing tidbits for young treps.

From business books to online classes, learning the ropes of starting up is easier than ever. TED talks can also be enlightening for aspiring young entrepreneurs.

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.

Ideas for creating engaging visual content, then getting your fans share them and promote your brand.

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.

At a recent branding symposium in New York City, execs at Google and top-advertising firms shared their tips for spurring creativity.

An Inside look at Chanel's secrets, the truth about nerds, branding with Instagram, meetings that don’t suck, facing your demons, why sparring with co-founders is a good thing… This week’s notable news and tantalizing tidbits for young treps.

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.

Companies should tell the 'why' and highlight their stories in engaging ways.

When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.