Bryan Silverman on the Advantages and Disadvantages of Starting Up in College

The winner of Entrepreneur’s College Entrepreneur of 2012 is Bryan Silverman, a Duke University student and co-founder Star Toilet Paper. With just $1,000 in startup funds, Silverman and his brother launched the Durham, N.C. and Ann Arbor, Mich.-based, company, which sells advertisements on toilet paper. Star buys recycled toilet tissue rolls in bulk wholesale and has a printer — using vegetable oil-based ink — place coupons on the top ply. So far, more than 65 companies have taken the plunge and marketed their services through the toilet-paper advertiser.

Related stories:
Entrepreneur of 2012: Limor Fried
Emerging Entrepreneur of 2012: Jason Lucash
College Entrepreneur of 2012: Bryan Silverman

This story originally appeared at Entrepreneur.com

Diana Ransom

Follow dianaransom

Diana Ransom is the editor of YoungEntrepreneur.com, as well as a contributing editor at Entrepreneur.com and columnist for Entrepreneur’s Startups magazine. She's written about small businesses and startups for The Wall Street Journal, the Christian Science Monitor, the New York Daily News, SmartMoney.com and FastCompany magazine. Ransom lives in Brooklyn, N.Y.