Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.

Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.

We put Facebook's founder under the microscope to dissect his ongoing drive to compete--even though the results can be a total fiasco.

The mobile and social technology trendsetter talks about blazing a path to the top.

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.

I have a friend who runs a nationwide "traditional" business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is "too busy." According …

Say what you will about Facebook and about how it's a place for MySpace refugees, but Mark Zuckerberg is a billionaire.  He didn't get there because he wanted to get successful and then sell out.  This social media maven got …

Some time ago, before I launched out into the exciting world of entrepreneurship myself, I found myself working for a company that seemed to have been frozen in time. The reason I say this is that the owner, an elderly …

Social media creates a lot of exposure and has become an extremely efficient means of distributing information.  At times, social media networks can seem like gods on the Internet.  We sometimes forget that with the power and exposure these networks …

Social media has become a game-changer in the world of public relations. The advent of the blogosphere, social networking sites like Twitter and Facebook and "review" sites, like Yelp all provide opportunities for companies looking to attract positive attention. The …

Twitter's limited customization abilities are a good thing, many would say, and lagging traffic numbers on sites that allow free-for-all customization (such as MySpace) might just support that belief.  In any case, Twitter does require Tweeters to think outside the …

Twitter lists have been available for a couple of months now and when they were introduced were considered to be a significant step forward for the fluttering bird. In this way, you could organize your interaction and group together people …