It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
Find out the best time of day, length of tweet and more.
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your company can become a YouTube sensation.
With LinkedIn’s search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
If you're seeking a regular diet of inspirational messages, look no further than your Twitter app.
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
If amassing a huge following is the first priority of startups these days, modern social activists have some key lessons for you.
Of all the things your business could be doing on social media, these are the things you should focus on.
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Grom Social is a network for kids, Facebook's more lucrative Hacker Cup, a Pinterest for cats and more.
Facebook's Zuckerberg focuses first on hiring for fit and talent, not the perfect mix of skills.
A recent study shows that fewer than one-third of big brands that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
With 2012 very nearly in the rearview mirror, check out this list of what you are going to hear about, talk about and spend your money on in 2013.
A look at the mistakes of some of the biggest brands, and what you can learn from them.
How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.
How to make the social network's video conferencing tool work for your business.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.