YogoSport founder Ryon Lane offers advice to young entrepreneurs about how to make your Kickstarter project a success.
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Being the little fish in a big pond can be advantageous for young entrepreneurs.
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
If you’ve long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Here's a guide for how to prepare your pitch for angel investors and venture capitalists the likes of Chris Dixon.
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your company can become a YouTube sensation.
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
With LinkedIn’s search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
Social media may be second nature, but if you really want to connect, you’ll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Young people tend to shop more than their older counterparts, and they use technology as they shop in greater numbers too. Here, check out other striking stats on millennials' shopping habits.