Marketing
Social Media Is Getting Nasty. How Can You Rise Above It?
With social media widens its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
5 Lessons I Learned From My Failed Kickstarter Campaign
YogoSport founder Ryon Lane offers advice to young entrepreneurs about how to make your Kickstarter project a success.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Should You Name Drop Another Startup?
“We’re the Facebook of ___.” Why some startups want to draw comparisons with larger counterparts, while others don't.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
How Niche Players Can Compete Against Big Brands
Being the little fish in a big pond can be advantageous for young entrepreneurs.
3 Ways to Use LinkedIn to Grow Your Startup
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Why You Should Ditch Your ‘Go Big or Go Home’ Mentality
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
4 Business-Naming Tips for Branding Success
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
8 Things Startup Founders Should Know Before Writing a Book
If you’ve long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How a Small Distillery is Rethinking Manufacturing
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Pitch Perfect: How to Prepare to Speak in Front of Investors
Here's a guide for how to prepare your pitch for angel investors and venture capitalists the likes of Chris Dixon.
College Entrepreneurs Create Software to Help Businesses Thrive
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
3 Tips for Landing Press for Your Startup (Video)
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your company can become a YouTube sensation.
Embrace Your Zany Side: Offbeat Ways Startups Win Over Hard-to-Reach VCs
Having a killer business idea is key, but it won't necessarily help get your foot in the door when you're looking for funding. Sometimes the best way to grab someone's attention is to get creative.
3 Ways to Determine If Your Startup Is Ready for Press (Video)
While most young entrepreneurs want to grab the spotlight, few are really ready to handle it. Here, business coach Antonio Neves ticks off three must-have ingredients before your startup is ready for prime time.
Forget Facebook’s Social Graph: LinkedIn Has a New Search Tool Too
With LinkedIn’s search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
Don’t Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
3 Reasons to Ditch Your Social Networks to Really Network (Video)
Social media may be second nature, but if you really want to connect, you’ll have to leave the office or pick up the phone. Business coach Antonio Neves offers some choice networking tips.
7 Steps for Planning a Kick-Ass Networking Event
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Branding’s Cardinal Sins: 3 Common Mistakes to Avoid
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Millennials and Money: A Look at How Young People Shop and Spend in America (Infographic)
Young people tend to shop more than their older counterparts, and they use technology as they shop in greater numbers too. Here, check out other striking stats on millennials' shopping habits.
