Internet Marketing
Is Affiliate Marketing Right For You?
Affiliate marketing has a lot going for it. Rather than try and expand your existing operation by employing additional sales staff, undertaking new marketing initiatives or increasing your media spend, why not allocate a certain proportion of your revenues to …
Speed Up Your Website for a Better Customer Experience
Your website visitor is a very busy person. He or she cannot hang around for any number of seconds waiting for your page to appear. If you are not quick, the visitor will be gone. As crazy as this sounds, …
Getting to the Top of Google Searches
If your website is like a billboard stuck in the desert, you are not alone. The majority of websites are established with great prospects in mind, yet not enough attention is given to specifics to ensure that the website message …
How to Build a Brand That Lasts
Aspiring entrepreneurs and those who are just dipping their toe into the business world should first take time to study the history of successful trailblazers and respected organizations before them. Invariably they will learn that, to be successful, you must …
How to Design a Successful Business Website
Very often, your business website will be your primary window to the world. As such, you must take a great deal of care and patience when putting it together. In many cases your business will not have a physical address …
Facebook Privacy — Your Essential Guide
Facebook traffic continues to grow as the social networking platform consolidates its position as one of the most influential websites on the planet. With registered users in excess of 200 million and over 113 million unique visitors to the site …
50 Ideas for Using Twitter for Business
I was recently talking to a business associate of mine who had one word to use to sum up his opinion of Twitter: "ridiculous." Clearly he was unable to see any way of using this social media phenomenon to help …
Social Networking Sites Attract the Older Generation too!
Something strange is happening. Apparently nobody told the baby boomers that social networking sites were for the young ‘uns. It appears as if they are sneaking online in increasing numbers. Forrester Research found out that no fewer than 67% of …
Great Twitter Applications for Small Business.
Okay, here’s a teaser for you. What kind of word can you come up with that incorporates some or all of the word "Twitter" to describe a useful business application, tool or service? You have to think that virtually every …
Reaching People in Your Local Area Using The Internet — A Case Study
We recently received a question posed to us by an accountant in a small town location. His business relied heavily on local directory advertising and he wanted to know how he might be more effective in using the Internet to …
The Essential Blog List for Online Marketing
In our world of online marketing it seems as if we are always being bombarded by "gurus" who have the answer to all our problems. They say that they are on the cutting edge of every particular issue and come …
How to Succeed at Affiliate Marketing
The affiliate marketing industry has enjoyed unparalleled growth in recent times. Even during this dour recession the industry represents a growth area. Jupiter Research estimates that affiliate marketing will grow in size by 13% each year over the next five …
Find a Cure for Abandoned Shopping Cart Syndrome
As an online retailer, there is nothing quite as frustrating as the thought of a would-be shopper canceling his or her sale at the last moment due to the so-called "abandoned shopping cart syndrome." This happens much more often than …
Are Video Sites Becoming the Main Way to Advertise Online?
The Internet marketing arena is nothing if not fluid. There was a time when basic search engine optimization was perfectly adequate, but no more as a variety of new ways emerge to successfully market your business online. Whilst social media …
Create A Bond With Customers Using E-mail
It’s amazing to see that companies still don’t "get it" when it comes to customer retention. It’s tough enough to get people interested in your product or service and to get them to visit your site. More than 50% of …
How To Create A Marketing Campaign That Everyone Will Be Talking About
People are being bombarded with marketing messages, from the time they get up in the morning and switch on the radio or TV, to the time that they venture out into the real world, to the time that they eat …
Why word of mouth is still the best form of marketing
Word-of-mouth is certainly the best form of marketing available. In a recent study by the authority site emarketer.com, it was shown that fully 53% of online traffic comes from word-of-mouth  recommendations and referrals made by others.
How to make Pay Per Click Marketing a success
Books have been written about it. And I mean big, thick books… Pay-per-click marketing, as best perfected by our Californian friends at Google, is touted as one of the most effective forms of online advertising. It’s quite a simple model …
Essentials For Turning Sales Page Visitors Into Clients
While getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it's time to evaluate your website. There may be some roadblocks on …
Analyzing A Competitor's Website
Knowing as much as you can about your competition enables you to better position your company to succeed. Since so much of today’s business is done over the Internet, evaluating how your competitors position themselves online will reveal valuable information …
How Web Page Content Is Key To SEO Success
Based on the habits of online visitors to a website, many company websites are in for a makeover. It used to be that businesses would put all their resources into their Home Page, applying all the bells and whistles necessary …
Should You Advertise On Twitter Posts?
I'm going back and forth about the concept of advertising on Twitter posts. From an entrepreneurial standpoint, it's a good advertising vehicle and a good way to make some extra money. But there is a bit of apprehension because you …
Generating Traffic with StumbleUpon
While StumbleUpon is a popular social bookmarking website, many individuals and businesses are using it as a valuable Internet marketing tool to increase their online traffic. StumbleUpon, owned and operated by eBay, is used both as a search engine and …
The Power of a ReTweet!
Many of us are enjoying the real time benefits of Twitter and the instant contact and feedback it provides. The advantages to technology like Twitter continue to be realized everyday. For instance, while tweeting is fun and puts you in …
Maximize Your Articles Through Feedback
One of the more common known methods of catching the search engines attention is content – and let’s say for example you’re a top internet savvy SEO expert, and you can get the traffic onto your site – then the …
