To say that Social Media has changed the way businesses communicate and market themselves is an understatement.  It's no secret that social sites like Twitter, YouTube, and Facebook, and bookmarking sites like StumbleUpon and Digg are vastly popular and can …

It goes without saying that Social Media has forever changed the way we market our businesses, communicate with customers, and connect with each other about everything from business to personal interests.  It's also an almost universal sentiment that figuring out …

SEO and other marketing trends are forever changing.  In fact, it might be difficult to keep up with it, but if you want to drive more traffic to your site, it's worth the effort.  Obviously there are thousands of providers …

How do you know if all your work to build a Twitter following is paying off?  When it comes to what you're really trying to accomplish on Twitter, the bottom line is "influence."  In other words, do people listen to …

These days we hear it being shouted from the rooftops — if you are in business, you must engage in social media marketing. Few organizations worth their salt have considered and subsequently dismissed social media as a new aid for …

If your online efforts are stuck in a rut, you have spent a lot of time and effort in perfecting the appearance and feel of your website, but your visitor traffic has plateaued, then it is time for a boost …

Most of us seem to have problems sticking to just one New Year’s resolution, don’t we? The truth is that if these resolutions really meant something to us, deep down inside, then we would keep up with the changes and …

Your website is your window to the world and for many people will be the first impression that they get. You had better make it a good one during the second or two it usually takes for them to form …

An e-mail newsletter is still one of the strongest marketing tools you can deploy. Always remember that this type of marketing campaign should be subtle and not intrusive. Over the years, e-mail spam has quite rightly developed a very bad …

Are you able to keep up with all the tools coming out from Mountain View? You may not be familiar with Google Voice, but it could help encourage some of your customers to become repeat buyers through a rather easy …

E-mail marketing remains a very powerful strategy, so long as you approach it correctly, you are very relevant and you are careful not to waste the time of your subscriber. Sounds like a commonsense statement? Let’s drill into the do’s …

Due to the spontaneity and instant nature of the Internet, many have started to forget about the power of a good, old-fashioned press release. Before the advent of social media and the Internet, press releases were the prime tool available …

You may have just spent long and tiring hours slaving over the composition, design and presentation of your e-commerce website and feel that you are now ready to open the virtual doors to buyers. The chances are that you have …

How do you view linking? Do you view it as a means to an end, scarcely giving a second thought to your strategies, or do you really try and understand how link baiting can in itself define you or your …

Have you noticed how the word "free" is often treated as a dirty word, a four letter troublemaker that those self-appointed guardians of your e-mail account toss into the spam folder? Those powers that be want to tell us that …

As Internet marketers, we spend a great deal of time and effort trying to seduce people to enter our sales funnel by one way or another. We are always looking for ways to streamline this process and to make it …

Social proof is ever so important for e-commerce retailers, as a "feel-good" barrier stands tall between your site and the folks at the other end of the keyboard. Your offer may look tempting and you may have designed your site …

There has never been a better time to be an entrepreneur, especially when it comes to online business. The Internet has become the great equalizer, allowing anyone with a business plan to equally prosper, so long as they are willing …

In this grand old world of search engine optimization, technicians, advocates and clients alike all tend to get caught up in the terminology, the latest analysis of the Google "slap," an interpretation of the most complex algorithms and the tactics …

Social media is in the process of rewriting many marketing textbooks and is being hastily added to the curriculum of many business-oriented schools of education, complete no doubt with many footnotes, asterisks, disclaimers and question marks. A business must be …

Recent word out of Google tells us that they are considering the establishment of a "micro-payment" option, enabling a new payment structure to download individual pieces of information, such as an article, newsletter, feature or video. This news should give …

When we are designing a website we often pay particular attention to the quality of the written word. We need to craft our message very carefully so that we portray all the more important elements in as short a space …

Have you ever heard the term "snake oil salesman?" This refers to the practice of trying to bombard someone with hype in order to get to lower all your natural defenses, so that you purchase a product or service that …

No business can afford to discount the opportunities posed by an online presence. This refers equally to an organization that may have traditionally focused on off-line activities or on "bricks and mortar" locations to drive sales. Whatever line of business, …

There are so many different forms of advertising, some of which are easy to justify while others are not. Some forms of advertising are particularly expensive, while others cost next to nothing. Whichever approach the company takes and whichever form …