The purpose of a white paper is to deliver information about your business to your prospect in an educational format. You should pick a topic that will generate awareness to a problem your services are designed to address. At the …

Shred your marketing plan? Are we advocating doing away with marketing plans? No. Shred it and start over! Unless your marketing plan was created within the last two years, it is obsolete and needs to be reborn. It used to …

I can't begin to tell you how many countless times I've heard someone ask the question, "how do you get more traffic to your website?" And I don't mean to me per say, but in general. This really is the …

If you are trying to market to a specific demographic, you are going to find that Facebook ads are often more effective the Google Ads.  That's not to say that they always win, but they are often more targeted to …

There are many industries that are starting to prosper due to the social media revolution.  In Napa Valley, CA, many wineries are now turning to social media to promote their products.  Even small wineries have used Facebook to bring new …

It's been said that the first page of search engine results is the most highly coveted real estate on the Internet. Hundreds, maybe even thousands of websites exist for the same keywords, but only around 10 can appear on page …

A little over a week ago, Facebook made an awesome announcement.  For the first time ever, Facebook marketers can use real-time data to measure the effectiveness of their social media campaigns.  With these tools, marketers can assess the impact of …

There are many ways to get traffic to your website and build links for SEO results, but guest blogging is probably one of the most effective.  The concept of guest blogging is actually fairly new and has really taken off.  …

The glory of social networking, for entrepreneurs, is that it’s a low-cost and open-ended platform for finding the people who will be interested in your business. From trolling your LinkedIn network for possible VC contributors to blogging about your business …

Many bloggers doubt that they can make a living publishing online. I can share the stories of two online entrepreneurs I have spoken with personally.  They were both able to quit their job and make a full time living in …

If you have a mobile phone, visit YoungEntrepreneur.com to see our new mobile website, compliments of the WP Mobile Detector from Websitez.com. You may not know this, but YoungEntrepreneur.com uses WordPress.org to run its website.  There are many advantages to …

Online businesses typically want to try to increase their exposure through social media.  There are obvious reasons why exposure is great for business, but it shouldn't be the only thing to focus on.  Instead of increasing the number of customers, …

It's too often when people talk about starting a business online with the thought in mind of just building a website. Most people who actually start a business online fail. Why? There are a lot of reasons you can fail …

Are you sick of people visiting your website, only to leave two seconds later? Are you tired of pitching to non-responsive prospects? Maybe your marketing message needs a makeover. Here's the approach that I use to come up with effective …

*disclaimer* – Strongish language. Not for children or the easily-offended. *disclaimer* – At the risk of being called sexist, the feminine term for "douchebag" is "douchebaguette." Apply as necessary. Unless you've been living under a rock, you already know that …

As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year.  Social media exploded in 2010 and the experts agree that we've only seen the tip of the iceberg. What …

One of my favorite online marketers has got to be Yanik Silver.  He’s become a good friend over the past couple of years and I had the opportunity to attend one of his Maverick Business Adventures and I also interviewed …

Just because you're adding more friends to your Facebook page doesn't mean your marketing strategy is working.  If you're not having meaningful discussions with your friends, networking, and meeting clients as a result, you're not using Facebook as well as …

In order to optimize your website, you need to ask yourself three questions: 1. How are people searching for my products and/or services? 2. Which sites are winning for those searches and why? 3. Which searches can I "win"? (This …

The Emails We Love To Receive and Why Based on my research of what makes an email campaign successful, I found that many of those emails we love to receive are extremely targeted to our interests.  This probably comes as …

User Feedback – What's Working and What's Not As discussed in yesterday's post, mass emails can be received as either good or bad, depending on a multitude of factors.  I decided to gather feedback from colleagues, social networks, family and …

Each search engine has their own rules, and like anything else internet-related, they change without notice. However, there are a few basics you can build into your web site will help you retain a good ranking. Start with choosing a …

A few years ago, email was introduced as an alternative to phone calls, couriers and snail mail.  Today, email is the preferred method of communication for the majority of us, especially in business.  Email affects everything from interacting with family, …

A great start to increasing your page's ranking in search results is by adding links that point to your webpage. When links that point to your page have the relevant keyword text in them, it will automatically rank higher in …

Learning from your mistakes is great. Learning from someone else's mistakes is even better. These are seven Internet marketing tips I've learned from trial and error. Tip #1: Don't Say You're the Best – Prove It I'm ashamed to admit …