If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it's wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough …

"The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content …

This may seem like a simple idea, because it is. But many businesses launch a blog as a part of a miraculous online overall marketing strategy without figuring out the target market for their blog. You wouldn’t make that mistake, …

Most businesses understand that they need at least some kind of social media presence nowadays. But what about those who are too deeply entrenched in Facebook status updates and tweets? Or those that can’t keep up with LinkedIn invites and …

Think you need to be a big time player to deploy e-commerce video on your business' website? Think again. Adding e-commerce video online is no longer the domain of top retailers. Shrinking costs and increasing benefits of using video is moving …

A couple years ago, having a Facebook page devoted to your business would have been enough. Simply existing on the site had the ability to set one business apart from the rest. Times have changed, though. Boasting over 900 million …

If you're confused about social media and site content, you're not alone. It's a subject you see everywhere these days, but it's one that not many fully understand. Fortunately, a new book is about to be release called Content is …

The story goes that in ancient times (B.C. – and I don't mean before computers) women of ill repute would have a symbol carved on the sole of their sandals. As they walked through the dirt and mud of the …

Yes, we're amidst an unemployment drought in the US, but there are all types of opportunities out there for savvy, motivated virtual workers.  Companies are looking for contractors for everything from one project to a permanent position.  Small business executives …

New media, which encompasses all aspects of online marketing, such as social media marketing, blogging, comment marketing, and more, is everywhere we look these days. It's almost impossible to find ads even in traditional media that don't point to a …

Internet video and video blogging are rapidly becoming the most popular forms of media on the web. Bloggers worldwide are trading in their keyboards for webcams and enjoying a new found popularity for their sites and engaging more effectively with …

For years, Costco has made an art out of the Treasure Hunt with up to 20% of its total stock being items of strictly limited quantity which may only be present in the store for a week. Some of the …

Search engines are essential for getting your site noticed; however, it is an enormous challenge to optimize your site when you don't have the resources or tools necessary. With these tools, you can optimize your page both on and off …

“Go west, young man, and grow up with the country.” This famous quote, attributed to 19th century newspaper editor Horace Greeley (but actually originated by John Soule), was responsible for countless thousands of young men and women heading toward the …

Social media has become the cornerstone of business marketing efforts.  It’s no doubt that this phenomenon will only strengthen over time.  And now with the new powerhouse Google+ on board, even more exciting times are upon us. But for many …

In the heart of an economy that's far from healthy and a growing number of unemployed in the U.S., it's no wonder that daily deals websites like Groupon and Living Social are an attractive solution for businesses and consumers alike.  …

Due diligence should always be a two-way street. A while back, I published an article on "Understanding the Dreaded Investor Due Diligence," describing what investors do to validate your startup before they invest.  Here is the inverse, sometimes called reverse …

As part of the social media generation, it's probably a given that you're already using it to further your business efforts. Those little 'likes', follows (and more recently +1s) can really get your business known. It seems simple enough. Set …

I’m often surprised when otherwise business savvy entrepreneurs tell me they are interested in building a Web presence but can't articulate the reasons why. Invariably, it turns out, their goals are mostly the same: driving traffic and converting visitors into …

My last post was all about why you shouldn’t give up on the dream, and as I sat down to think about my next post here I realized the logical follow-up was something along the lines of Okay, now what? …

If your startup can't be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days.  But simply jumping in is not enough. Before you start spending money and time …

Social media has had a powerful impact on entrepreneurs' email marketing strategies. In just a few years, email marketing has been transformed into a fully interactive symbiotic conversation, enhanced through a number of social networking platforms. To paraphrase an Oldsmobile …

You’ve got a great idea, now how can you make your business grow rapidly? The fact is that most products and services are easily exportable, and the easiest way to do that is over the web. For a small amount …

Formerly known as "The Six Pillars of Internet Marketing" and having undergone several stages of evolution over the past 10 years, the "7 Pillars of Digital Marketing" is a framework for the learning, strategy, budgeting, execution and analysis of the …

By now, you know how important it is to have a blog, right? Whatever business you're in, blogging is a must. It helps you and your business in so many ways. Blogging can bring more traffic to your site, help …