Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.
Of all the things your business could be doing on social media, these are the things you should focus on.
Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
A recent study shows that fewer than one-third of big brands that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
A look at the mistakes of some of the biggest brands, and what you can learn from them.
How to engage mobile shoppers who are in a hurry and looking for deals.
There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
These strategies can help increase your reach -- and revenue.
Make the most of your online marketing campaign without spending any money.
Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
Sales skyrocketed after an irreverent video became a Youtube hit.
Don't make these no-nos when trying to build your fan base on the giant social network.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
There is a saying, "build it and they will come," but this definitely doesn't always apply to websites. The best way to get people to your website is to make sure it's search engine optimized. It can be a tricky …