How To Advertise For Help Wanted

October 29, 2010
How To Advertise For Help Wanted

Today's technology makes finding employees easy"whether or not they're qualified is another matter! Here are some places to put out your feelers and hopefully reel in some great candidates:

" Local newspapers. Yes, people still read the paper. In fact, many people still turn to the classifieds to find whatever it is they're looking for"which includes employment. Not only can potential employees access the classifieds via the printed version, but the paper's website features them as well.

" Internet Job Boards. You've heard of Jobing, Careerbuilder, and Monster"so have many others. Often, this is the first stop for job-seekers, and your ad can reach thousands of people with just the click of a mouse.

" Your website. This might be a shot in the dark for those not searching for your site in particular, but lots of job-seekers check out websites offering the product or service they are interested in and look for a "careers" link to see if there's a possibility of getting hired on. This avenue is good because those potential employees already have an interest in your company.

" Social networks. Almost everyone has a Facebook, Twitter, or MySpace account these days. Put out a post to your online community that you are seeking help, and ask them to pass the word on to qualified individuals they know (it's possible someone you know might be looking for something!).

" Your company. If you've already got a few loyal employees that are worthy of moving up, give them that opportunity before looking outside the company walls. After all, your employees already know the ups and downs and ins and outs, and it may just be worth your time to train that person for the position you need filled. If none of your employees qualify for what you need, ask them to scope out their own circle of friends and acquaintances to see if someone will fit the bill. You can even offer an incentive for their referral.

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Matthew Toren is an award winning author, serial entrepreneur and investor. He co-founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: 'Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right‚ and also co-author of Kidpreneurs.
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