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Are Video Sites Becoming the Main Way to Advertise Online?
The Internet marketing arena is nothing if not fluid. There was a time when basic search engine optimization was perfectly adequate, but no more as a variety of new ways emerge to successfully market your business online. Whilst social media …
Interview with Elliott Bisnow
This week I have been lucky enough to catch up with Elliott Bisnow for an interview. Elliott Bisnow is a 23 year old entrepreneur. He is the Co-Founder of Bisnow Media based in Washington DC, and the Founder of Summit …
"Just do whatever makes you happy and do what you like. If you don't like your job, you'll never be successful. Do what you're good at doing. If you're not good at numbers, don't be an investment banker. I would never try out for the Olympics because I'm not an athlete." – Lorenzo Borghese.
Lorenzo Borghese may have been born with a silver spoon in his mouth, but he was soon to spit this out and relinquish his noble Italian ancestry by moving to the United States when he was just five years old. …
Protect Yourself from Cyber Criminals
It really isn’t too difficult to protect yourself from cyber criminals if the first asset you bring into play is your common sense. A lot of the time people who fall victim to crime committed via the Internet have simply …
Create A Bond With Customers Using E-mail
It’s amazing to see that companies still don’t "get it" when it comes to customer retention. It’s tough enough to get people interested in your product or service and to get them to visit your site. More than 50% of …
Interview with Matt Mickiewicz, Co-founder of SitePoint.com
This week I was fortunate to catch up with Matt Mickiewicz and he took some time to answer some interview questions. Matt is the 25 year old Co-Founder of Sitepoint.com, one of the most popular webmaster websites in the world. …
"You've Got To Make Your Team Have Value, Innovation And Vision. Also, If You Don't Give Up, You Still Have a Chance. And, When You Are Small, You Must Be Very Focused and Rely On Your Brain, Not Your Strength" – Jack Ma.
The lumbering, sleeping giant awakes. What will soon become the world’s largest economy is very much on the radar screen as it emerges from centuries of sleep. China’s potential for growth and its likely impact upon the economies of the …
How To Keep Those Hard-Won Customers
Companies seem to devote most of their time and efforts to new business, persuading prospects to come on board to sample their products or services. Few seem to devote an equal amount of time to the retention of existing customers. …
How To Create A Marketing Campaign That Everyone Will Be Talking About
People are being bombarded with marketing messages, from the time they get up in the morning and switch on the radio or TV, to the time that they venture out into the real world, to the time that they eat …
Interview with Brad Sugars
I am really excited about this weeks interview with Brad Sugars. He is an amazing entrepreneur, and the founder of ActionCoach.com – read on to find out more. Adam: Having had 27 jobs by the time you finished your degree …
"When You Are Led By Values, It Doesn't Cost Your Business, It Helps Your Business." – Jerry Greenfield Of Ben And Jerry's.
Ben Cohen and Jerry Greenfield have ice cream in their veins. These two unlikely entrepreneurial heroes rose to pop culture status by following different paths. Jerry is more of the joker, always ready with a quick quip, who landed his …
The Most Common Errors When Writing A Business Plan
The thought of compiling a formal business plan can be quite daunting to the entrepreneur. Many of us see ourselves as the creative type rather than the formal intellectual and we might have an inbuilt tendency to try and fly …
Why word of mouth is still the best form of marketing
Word-of-mouth is certainly the best form of marketing available. In a recent study by the authority site emarketer.com, it was shown that fully 53% of online traffic comes from word-of-mouth  recommendations and referrals made by others.
Interview with Darren Rowse
This week I was fortunate to catch up with Darren Rowse for a great interview. Darren Rowse is perhaps the most famous full time Blogger in the area of helping other bloggers add income streams to their blogs. www.Problogger.net Adam: …
You cannot delegate entrepreneurship – if you are going to make mistakes make them yourself. — Sir Stelios Haji-Ioannou
If any of you have flown easyJet, stayed in an easyHotel, or rented an easyCar, then you know this serial entrepreneur. Sir Stelios Haji-Ioannou defines the entrepreneurial spirit, both by his success in developing businesses and in giving back to …
Why a great logo design is key to your business
First impressions are everything. We know this from our daily life experience, where we are constantly discovering new people, places, products and services and making instantaneous, subconscious, assumptions. When it comes to your business, one of the first impressions that …
How to make Pay Per Click Marketing a success
Books have been written about it. And I mean big, thick books… Pay-per-click marketing, as best perfected by our Californian friends at Google, is touted as one of the most effective forms of online advertising. It’s quite a simple model …
Interview with Bobby Chang
This week our interview is with Bobby Chang. Bobby Chang is the COO of Rapidshare.com, one of the worlds most visited websites, with an Alexa ranking of just 15! Adam: You have had considerable success with the launch of RapidShare …
"After the idea, there is plenty of time to learn the technology." – James Dyson
Sixty-two-year old James Dyson is unlike others who can be classified simply as inventors and creators. He is not too wrapped up in this to forget the company’s bottom line and this is reflected in his considerable corporate success. Dyson, …
The keys to a great PR campaign
Much has been written about the ways to write a “killer” press release. You can get advice about form, formats, the title, the heading, the various technical specs – such as city of announcement, date and time – and even …
Essentials For Turning Sales Page Visitors Into Clients
While getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it's time to evaluate your website. There may be some roadblocks on …
Interview with Tony Hsieh
We are really excited to have caught up with Tony Hsieh from Zappos.com Tony Hsieh is the CEO of Zappos.com under his leadership, Zappos has grown gross merchandize sales from $1.6M in 2000 to over $1 billion in 2008 by …
I Knew That What I Was Building Would Be Very, Very Valuable — Kevin Ham
He is known as the man who owns the Internet because of the sheer volume of web domains under his ownership. But I think you will find that Kevin Ham’s path to entrepreneurship is an interesting one and his ambitious …
Analyzing A Competitor's Website
Knowing as much as you can about your competition enables you to better position your company to succeed. Since so much of today’s business is done over the Internet, evaluating how your competitors position themselves online will reveal valuable information …
How Web Page Content Is Key To SEO Success
Based on the habits of online visitors to a website, many company websites are in for a makeover. It used to be that businesses would put all their resources into their Home Page, applying all the bells and whistles necessary …
