One mistake many entrepreneurs seem to make, especially online, is in having a fundamental misunderstanding about how interesting they might seem to others.
Yes, you are a fascinating creature. You probably know how to bootstrap a business, build it from nothing, and burn the candle at both ends long enough to push your dreams to reality.
Still, it’s not about you.
Social media offers a remarkable means for entrepreneurs to explode their business, yet if handled poorly, those hours spent online marketing could amount to little more than wasted time.
Though social media is highly effective, it must always place the prospect, client or reader first.
Whether you’re on Twitter, a blog or a fan page in Facebook, the number one question you should be asking your prospects is, “What can I do for you?”
Let’s take an offline example: business cards.
It is common practice to hand out your business card within the first few minutes after meeting someone for the first time. You tell them what you do, then make sure they have a record of the exchange.
What if you never gave out another business card again?
What if you kept your card tucked inside your wallet and asked for theirs instead? You can allow them to feel important in the moment, then use the number on their card to follow up later.
This simple action would make you far more memorable than most other people.
Using the same principle online can make your business boom. Constantly think about what you can do for others and how your interactions will make them feel.
Businesses are no longer reliant on the convenience of geography. Nowadays connections are far more important. The more people you know, and the deeper their bond to you or your business, the more you will create the potential to go viral with every new idea.
A large enough social army, with a deep enough connection, can move virtual mountains. The best way to turn someone into your devoted fan is to go out of your way to make them feel important.
Put yourself first by putting others first as well.
