Matthew Toren

Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.

How to Market, Brand, and Build a Successful Restaurant

By | November 29, 2010

So, you make the best crab cake in the Western Hemisphere and you want to sell your culinary creation by opening a restaurant. Fabulous! That’s easy….find a location, sign the lease, and start making crab cakes. If only it were that simple! The “build it and they will come” theory does not apply to the restaurant [...]

How To Choose A Small Business Bank

By | November 6, 2010

Business banking will be one of the things you will need to have a firm handle on. Sit down and create a list of the things you want and need from a bank. Many people just choose a bank based on referrals or reputation yet rarely research all the bank does and doesn’t offer. Although [...]

How To Find Your Niche

By | September 21, 2010

A niche market is the answer for those who don’t know what market they should appeal to or which direction the company should go in order to set itself apart. Businesses can’t logically appeal to everyone, so choosing a demographic that will always have a growing need for your service or product that lacks a [...]

How To Take the Small Business Plunge

By | July 20, 2010

Okay, so you have a great idea for a business startup, but how far are you willing to go to make that idea for your new business into a money maker as opposed to a dream? Are you driven to create the new business that you have been thinking about or are you just bored [...]

How To Start Planning Your Business

By | July 20, 2010

Before you begin your business, you have to have a business plan. This should be written out so that you can decide what your business will do for others, how you plan to run your business, how much it will cost to start up and maintain your business, how you will market your business to [...]

How To Address Special Requirements and Needs

By | July 20, 2010

You are not ready to start your business until you have considered the special requirements of your proposed new enterprise. For instance, what laws and regulations will affect you? To what taxes will your business be subject? How many kinds and how much insurance should you carry? Must your proposed business meet any special licensing [...]

How To Decide On Starting A Business

By | July 20, 2010

It’s time—time to decide. Time to decide on starting a business! You’ve analyzed yourself, your life style, your opinions, and your attitudes. You’ve conducted your research, studied hard and discussed the pros and cons and details of starting a business of your own with attorneys and accountants, business owners and bankers—and, of course, with family. [...]

How To Go Into Business

By | July 20, 2010

So—you are thinking of going into business! Running a business of your own provides a sense of independence and a sense of accomplishment. You’re the boss, and you can’t be fired—although there may be days when you would welcome it! You determine your company profits by hard work and savvy business decisions, and you choose [...]

How To Manage Your Business

By | July 20, 2010

It’s great that you’ve decided to start a business! Now you must learn how to effectively manage it. As evidenced by the numerous business that fold in their very first year of operation, starting a business is what one might call “the easy part”—not that it is all that easy. A business is an organic, [...]

How to Start A Business

By | July 20, 2010

You have decided you have what it takes to start your own business and have given attention to the overall chances for success and have chosen the type of business to establish. Now you need ask yourself—yes there are always more questions!—things like: What practical problems will I face in starting the business? How much [...]

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