Presented by
Adam Toren
Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.
How To Maximize Search Engine Marketing
By Matthew Toren | December 13, 2010
Each search engine has their own rules, and like anything else internet-related, they change without notice. However, there are a few basics you can build into your web site will help you retain a good ranking. Start with choosing a good domain name. It should be easy to remember and reflect the content of your [...]
How To Get Your Small Business Website Higher In Google’s Search Results
By Adam Toren | December 11, 2010
A great start to increasing your page’s ranking in search results is by adding links that point to your webpage. When links that point to your page have the relevant keyword text in them, it will automatically rank higher in search engine results. For example, a link with the text “Cheap Shoe Store” pointing at [...]
How To Create Radio Spots That Sell
By Matthew Toren | November 12, 2010
When companies think about advertising, radio often doesn’t make the cut. However, radio ads can be a highly effective way of reaching your target market. It can be wildly successful if done properly or extremely disappointing if done poorly. The first step is to gain an understanding of how radio ads work. To be successful [...]
How To Advertise For Help Wanted
By Matthew Toren | October 29, 2010
Today’s technology makes finding employees easy—whether or not they’re qualified is another matter! Here are some places to put out your feelers and hopefully reel in some great candidates: • Local newspapers. Yes, people still read the paper. In fact, many people still turn to the classifieds to find whatever it is they’re looking for—which [...]
How To Buy Direct From Manufacturers
By Matthew Toren | October 17, 2010
Buying direct from manufacturers is a great way to cut out the costs of a distributor and get bulk discounts. Finding the manufacturers best suited for your needs requires research, usually over the internet. There you can find manufacturers’ contact information, company information and history, and all of the products they have to offer. In [...]
How To Cut Unnecessary Business Expenses
By Matthew Toren | October 13, 2010
In The Pocket Idiot’s Guide to Living On A Budget, the first thing they suggest is outlining your income pattern. This means keeping a small notebook and writing down everything you spend money on, including retaining receipts, for a solid month. No cheating! Not only is this eye opening (you might not realize how costly [...]
How To Determine Your Customer Demographics
By Adam Toren | September 30, 2010
Here are some questions to ask when determining your target market: • What is the age range of the customer who wants my product or service? • Which gender would be most interested in this product or service? • What is the income level of my potential customers? • What level of education do they [...]
How To Gain New Business From Old Customers
By Adam Toren | September 10, 2010
Chances are if you maintain any type of relationship with customers you’ve done work for or sold product to, they like you. It’s especially apparent when they come back for more of your services. There is no better place to seek new business than through these very people, who already know and trust you and [...]
How To Find Distributors
By Matthew Toren | September 3, 2010
Choosing a distributor should be looked at as forming a partnership—your business needs the distributor and the distributor needs your business. Both parties should consider the best interests of both parties. When looking for a distributor, word-of-mouth referrals from trusted sources are usually the best bets, but if no one can refer you, try the [...]
How To Buy From China
By Adam Toren | September 2, 2010
It tends to be less expensive to cut out the middleman in business transactions. The same applies to purchasing, which, for a starting entrepreneur or business venture can already be costly enough. Buying directly from China enables businesses to obtain parts and raw materials in bulk for less money. Do your research; check out the [...]
How To Blog For Your Business
By Matthew Toren | August 20, 2010
Consider what is it that you want your blog to do for your company. Keeping in mind that the consumer is your target audience, you’ll want to make sure your blog educates, updates, and provides an avenue for your customers to give feedback and criticism, both positive and negative. Make sure that you always respond [...]
Entrepreneur Magazine
College Entrepreneur 2012
Are You a college student with entrepreneurial dreams? You could win $5,000 seed money for your brilliant business idea.
College Entrepreneur of 2011 - Gabrielle Palermo
Presented by The UPS Store
Ads by Google
Copyright © 2012 Entrepreneur Media, Inc. All rights reserved.
Disclosure: You should assume that the owner of this website is an affiliate for providers of goods and services mentioned on this website and in the videos. The owner may be compensated when you purchase from a provider. Perform due diligence before purchasing from this or any other website.