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How To Shoot Video For Your Small Business Website
By Matthew Toren | December 1, 2010
Unlike the hefty price tags associated with TV advertising, online video is affordable for businesses of any size. More and more local companies are finding success using online video. Statistics show video improves visibility and drives more action than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after [...]
How To Protect Intellectual Property
By Adam Toren | November 30, 2010
Intellectual property is important to your small business, as it’s those ideas that got you to where you are today. Intellectual property includes everything from a new logo for your business cards and website content to a company slogan. Without protection, you may fall victim to piracy, counterfeiting, and theft of all intellectual property assets. [...]
How To Package A Book For Mailing
By Matthew Toren | November 28, 2010
The old method of butcher paper and strapping tape is no longer going to cut it when it comes to mailing books in today’s society. It is to be expected that packages will be shuffled around, thrown, and/or dropped during shipping, so take it upon yourself to ensure that the book you mail out arrives [...]
How To Make Your Business Card Unique
By Adam Toren | November 26, 2010
A business card is an entrepreneur’s most valuable marketing tool. Though some people don’t care to get fancy and merely want something to hand out with their name and contact info on it, it’s best to put a little time and thought into what you’re passing out so it doesn’t end up lost in a [...]
How To Declutter Your Computer
By Adam Toren | November 24, 2010
Decluttering a computer frees up hard drive space and increases speed of operation; both very good things for business owners that rely on their PCs to operate correctly. There are three main areas to tackle: unused programs, deleting and archiving old files, and organizing. Remove those unused programs. You know the ones—the software you bought [...]
How And Why To Call On The IRS Taxpayer Advocate Service
By Adam Toren | November 20, 2010
The three most common issues in Taxpayer Advocate Service’s (TAS) case inventory for fiscal year 2009 were processing amended tax returns, levies, and identity theft. Do any of these apply to you? TAS is an independent organization within the IRS whose employees assist taxpayers who are experiencing economic harm, need help resolving tax problems that [...]
How To Correct Errors With The IRS
By Matthew Toren | November 18, 2010
Literally thousands of dollars are involved annually in IRS errors. Some people receive a higher refund than what they’re entitled, but, as much as they would like to think so, this isn’t a gift—it’s prone to be an error. Cashing these checks can and will lead to bigger IRS issues. If you discover you have [...]
How To Barter For Your Small Business
By Adam Toren | November 16, 2010
Bartering is defined as the exchange of goods or services for other goods or services, meaning no money exchanges hands. (The International Reciprocal Trade Association (IRTA) provides extensive information about trade and barter.) Hundreds of barter exchange groups operate in America, offering an efficient channel to barter for small business. Barter exchanges allow companies to [...]
How To Collect Past Due Payments From Customers Or Clients
By Matthew Toren | November 10, 2010
Every company eventually encounters a customer that does not remit payment when due or attempts to skip out on payment altogether. Of course, the most obvious way to avoid this situation is to receive payment up front. When this isn’t possible, create a written agreement signed by both you and the client before extending any [...]
How To Choose A Tax Preparer
By Adam Toren | November 8, 2010
Many people would prefer to leave the filing of taxes up to a professional. If you do decide to hire a tax Preparer, you will need to do so wisely. You will find that the majority of Paid Preparers are professional, honest, and provide quality service. A chain agency like H&R Block often do a [...]
How To Choose A Payroll Company
By Adam Toren | November 4, 2010
A great place to start researching possible payroll agencies is the Better Business Bureau. Before settling on an agency, you will want to do several things: check its efficiency and accuracy history, read feedback from past and present customers and talk to those businesses directly if possible, and find out if the agency is bonded [...]
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