SharonL

It’s only been a few weeks since I announced the official title of our book, but already we’ve had a change of heart. Or, more precisely, the publishers changed our hearts! They pointed out that “bootstrapped” is not a term that many people are familiar with and that using “small business” in the title was limiting our potential reader base. In the spirit of their feedback, we have selected a new (and permanent) title for the book – Bootstrap Business: A Step-by-Step Business Survival Guide....

Emotion, one of the greatest sources of success for an entrepreneur, can also seriously hinder performance. As excited as you are to take off on your new adventure, you have to do the logical things first. Starting a well-fueled venture requires three steps. You have to file the flight plan, make sure the runway is long enough, and, most important, check your gas tank.

I recall speaking with a young entrepreneur who planned to launch a new, progressive technology. Talk about excited—he...

Let me start by introducing myself. My name is Sharon Larsen and I first became associated with Rich Christiansen and Ron Porter a little over three years ago when I started working for Rich. I had just finished my bachelor’s degree in International Politics and was looking for a meaningful job opportunity where I could get my feet wet. Without really knowing what I was getting into, I accepted the job as an account manager with Rich and completely changed my life’s trajectory. The next several...