refernow

Watch and enjoy this video. John Nese is what I call and true American Entrepreneur. His passion comes through. He sells soda pop.

YouTube - Obsessives: Soda Pop - CHOW.com

…. Well, trash.

Last weekend I spent some time talking with someone about a marketing scheme his bosses at the local delivery franchise he worked for were implementing during the week of Halloween.

The idea was simple, they were given thousands of useful cups with lids to put coupons in that were to be delivered to neighborhoods in their area. The way they were delivered was dependent upon the managers of the franchises. Which to me is an apparent mistake. One, it says...

Do you have customers who frequent your restaurant on a regular basis? You know, those customers you know by name, who always come in like clock work.

You know who they are when their day goes by and you or more likely their normal waitress or waiter realizes, "Hey! He wasn't here today."

It's those customers who are your fans. The people who come not just because of the food, but because your restaurant offers them something more, sometimes something as intangible...

Don't answer that off the top of your head. Put yourself in the position of your customer driving into the parking lot of your restaurant and walking through your doors. Then what? Do they order at the counter and sit down, or are they led to a seat and given menus. Mentally walk through their meal, what they get, what they observe, what they hear. Now, leave with them, pulling out of the parking lot onto the busy road and to their next destination.

Ask yourself, "What did they...

It's about the customer and the service you give to them. That's what keeps them coming back. It's also what gives the customer the passion to carry your brand into the world and share that with others.

That's the message I get from this great video interview on Fox Business with Dan Cathy, Chick-Fil-A President and COO Dan Cathy.

Make sure you watch the full thing. It's a long interview where they talk about a number of subjects but I think you will find some good...