Hi Ben-
There are many theories as to what the actual numbers mean, both pro and con, regarding Twitter following.
In one regard, the typical "bigger the better" seems to stand out in that you know that in some way shape or form, your pitch, comment, info or question is being seen by
that many guaranteed people when you send it. Some, who leave the PC only to jump on TwitterBerry or Twitter for iPhone, will see almost all of the tweets from their followers, where as others still play favorites and give the true attention to those they know are more often than not very content rich and beneficial...and may only jump on Twitter once or twice a day to check them out.
Just like in the case of email, as Twitter has grown so has the potential to create spamming accounts and auto messaging that really seems to take a bit away from the altruistic "real people, live time" approach. So, if 300 of 1,000 followers are
GetRichQuick and
30secondAbs (each of which would probably be following 30,000 people, have 5,000 followers, and every Tweet would be a promo or offer that is in your face) well then you can just assume you have 700. And if out of those 700, 500 are just following you because they want to build up their potential to market their message further, and/or use your information but have never interacted with you or engaged you, well then again you may as well assume you have 200 true and interested people following you.
You will notice that there are Twitter Celebrities out there (
Laura Fitton (Pistachio) on Twitter,
Guy Kawasaki (guykawasaki) on Twitter, etc) and they have rather even following/followers ratios. However, there are other highly successful entrepreneurs, bloggers, business leaders, etc that have thousands of followers and are following just a "handful" of people themselves. This makes sense if you think about it because, just as they needed to do to become successful, they need to limit their information and time on Twitter and gear it to maximum ROI on their time spent there. Richard Branson (
richardbranson (richardbranson) on Twitter) is a good example, where even though 6,000 is a large amount, compare it to those who are following him. It is interesting to look at who truly limits themselves to follow only those they see maximum value and those who return follows almost all the time.
All in all, it really depends on what your motive is with your use of Twitter. Personally, as long as it isn't spam or a worthless updating feed that sends out 10 at a time, I like to follow back and see what I can learn from their contributions and if there are any potential benefits in a business way in getting further in touch with them.
Feel free to chat more, also, I will see you on Twitter
Guy
Guy Mitrano (GuyBBY) on Twitter