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1. I can see how you might say this, but I think it does target it audience to a certain extent. Church leadership is often made up of business people. It's not intended for someone in a tower wearing a robe who gets on the internet once a week.
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Everyone wanna make money that is for sure but if your design are more toward your targeted user. You shouldn't even point out on profit on your page at all. Remember when church goes online their goal isn't profit driven but based on to assist and help the poor. This relate more to their work thus easier to capture the audience or user. Just ask yourself the same logical question, if you are going to donate or join a fund raising org will you go for one that show you all the profit and dollar sign or will you rather go for one that will show you how they care for the community around them?
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2. I would love more info on why you thing "navigation is bad." I feel like the navigation is very simple. and very easy to use.
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How simple can your navigation be when you need a user to guess the wording near your logo is clickable that will bring them to a page that show the price and when you click on it those wording are gone only on that page. Not every user are smart enough to move their mouse around to spot for clickable link. You need to understand that a user might stay few sec on your site and if they like your theme then they might want to check out the service and price you are offering, now i bet after clicking on some of the blue link out of frustration they will either email to you or quit.
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3. hmmm....I think you are onto something here. But i havn't really figured out what i should do about it. Did you log into it?
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Do you really need another pop out here? Can't you spent a little more effort on the design instead of a simple version that you or your staff might be using for testing yourself? You should design a nice page that integrate with your design and no something blank with just 2 box. Remember you have spent so much afford to draw in user, why not spent a bit more to actually show the user a nice demo page? if a user are willing to give it a try on the demo page, most likely they like your stuff and want to have it. Having a bad demo page is a bad turn off.