[consumertreehouse]

I own a consumer based website that provides the public with the latest recall information, product reviews, and forums for now, but within 6 months or so there will be other features added.

I am at a loss when it comes to the correct path I should take when it comes to marketing?

From what I have been told my site is very user-friendly and easy to navigate. If it would help to take a look at my site you can follow the link in my signature.

You've helped me before so I am hoping that you can do it again.

Thank you in advance.

[Aletheides]

I would try to rank in Google on all keywords relating to recalls. Product recalls alone gets 5k searchers per day. I would also create or have someone create informative product reviews and then try to rank for these reviews. Think SEO + Google.

[consumertreehouse]

Thanks for the advice.

[HarveyJ]

If you ARE making money from the site, it'll be worthwhile getting some PPC ads on there as well, but for terms you're having trouble ranking for, or aren't directly related... i.e. "Consumer advocacy" or something.

Don't forget to post it on social network groups that are to do with that stuff, and then engage wit hthat group.
There must be hundreds of groups on FaceBook for dissatisfied customers.

[rogercbryan]

I would do SEO before PPC... there is more long term value in SEO

[erikko]

i will first build my brand or name of the company first then i will promote it

[Aletheides]

Originally Posted by erikko

i will first build my brand or name of the company first then i will promote it

lol... makes absolutely no sense whatsoever.