What major factors are taken into account by search engines!

[andreyknure]

I would like to start this important post to share the most effective search optimization practices, lets start discussing what search engines like and what factors have a direct impact on website search engine ranking, you are welcome to continue ...

- Keyword phrases put in website content
- Keyword phrases put in meta tags - tittle, description, keywords
- Incoming link quality and number
- Keyword phrases in incoming links
- Keyword phrases in internal links
- Keyword phrases in domain name
- Each page should be available for 2 clicks
- The time visitors spend on website
- Content update
- Website traffic
- Domain age

........
if you have something to add, please, don't hesitate to do this!!!

[logodesignteam]

I think you have mostly covered everything.

But does PageRank still matter ??

It seems people differ on the importance of PageRank these days and think that the importance of PageRank is dying.

What are your suggestions ??

[uksmf]

Here you go hope this helps -

SEO MADE EASY.

As a small business owner myself that runs mytchmac.co.uk and salesandmarketingforums.co.uk I have found that SEO is a massive minefield. The jargon and secrets that surround the industry are now everywhere. There are so many different versions of what to do and not what to do that I did not know where to start.

So putting it simply 6 months ago I set out on a mission to learn SEO using all the different sources I had available to me. Mainly spending my time on the net reading up and putting the stuff I had learnt in front of a number of supposed experts I learnt in a very short period the basics and now I would like to put them into plain English for you to benefit from. Have you been asking yourself where do I begin? What is correct?What do I have to do?How long will it take? Since I started my journey I have achieved a number of first positions in Google and will continue my efforts to make the salesandmarketingforums.co.uk site sit pretty in all the key major search engines.

So let’s begin, the first thing that you need to do is some keyword research to find out what sort of traffic you can expect from the terms you are optimising for - adwords.google.com/select/KeywordToolExternal this is what I have used as it is a great tool. Now let me also say here that if you have a new site or a site that has no onsite SEO done to it, it is not worth trying to get a primary keyword to rank for e.g. ‘marketing’. Instead you need to look at things like ‘direct marketing London’ or ‘advice on marketing surrey’ these are a lot easier to rank for but you need to make sure that they get traffic.

Also when typing this into a search engine you need to check the amount of total results as this is the amount of competition you will be up against. That should cover keyword research in its simplest terms you need to find keywords that will help you gain targeted traffic to your business service/product so that the traffic converts to enquiries. There are a number of experts that also believe that the site content will help towards the amount of conversions that you will receive and I am pleased to say that since we upgraded our site we have seen a 40% increase in the amount of new registered users so this is very true.

High traffic volumes is good but only if it becomes a converted lead or sale for your business.

Then we need to look at your onsite search engine optimisation and this includes –

Meta Site Description

Headers

Meta Keywords

Alt Tags

Meta Tag Content – There is a Meta Tag Analyzer here that may well help seocentro.com/tools/search-engines/metatag-analyzer.html

You can also find out a little more about how META tags work and what they are here searchenginewatch.com/showPage.html?page=2167931

Sometimes playing with these yourself can result in damage so it is best to get someone to do it that knows what they are doing but a great tool to check your meta content is here seocentro.com/tools/search-engines/metatag-analyzer.html this should give you an idea of what you can do to make things better for your meta content and is something that I have used to moderate success.

Your page content is also very important it needs to relay all of the information in the above to the user of your site in a very friendly way (something I am working on). A spider BOT will crawl through your site from top to bottom and also bottom to top.

Sometime having something like the areas that you cover and services you provide can also benefit your efforts of SEO. Your page needs to contain your keywords but not too many times I would say twice is ok otherwise the search engines can class it as spam like and result in reduced rankings.

A great tool is Google Webmaster tools google.com/webmasters/ this is a great resource for uploading your site map to get it indexed more often by the search engines and you can create a complete sitemap here auditmypc.com/free-sitemap-generator.asp completely free of charge. This is relatively easy and will give you again another stamp in the pad.

There’s also a number of free tools here seomoz.org/toolbox that again are relatively easy to use. All of the above is for onsite promotion (as it is referred to in the industry) there is also off site SEO and this mainly consists of links coming to your site. To start with there are a number of directories that have a good page rank (Google’s quality view of your site as I understand it) here bloggingmix.com/2008/02/20/submit-your-blog-free-directory-no-reciprocal-link-needed/. This is a good place to start with directory submissions. You will also need to submit your site to all of the main search engines here submitexpress.com/submit.html from all of this your email may be harvested and you could gain a lot of spam so it may be a good idea to get yourself a Gmail, Yahoo or hotmail account for this exercise.

Once you have done all of them it may be a good idea to join social networking sites like facebook.com, myspace.com and even forums to share in a wealth of information covering all other angles of running your business.

Link building is then the ongoing concern, the ideal links are the ones that will benefit you so for example if you are targeting ‘marketing advice London’ you need to type marketing advice in to the search engine and email the webmaster enquiring whether they will link to you to benefit their users with your product/service. You will need a good angle and it is a good idea to make sure that you link to the page you would like your link to be placed.

Press releases from people like 10yetis.co.uk can also be a great benefit to your SEO results along with submitting articles and comments to blogs that are related to your service/products as they will be read by your target audience. All in SEO is a very long and time consuming thing to do but if you get it right you can reap the rewards. I have written this to benefit the business community and the advice given here is based on my own experiences.

[operaentre]

Hi,
These factors are really important for SEO which helps our site to become search engine friendly.

[operaentre]

Really these factors helps alot and will increase the friendlyness with SEO.

[andreyknure]

But does PageRank still matter ??

Thanks logodesignteam, I think PR is not taken into account by Google anymore! I have excluded it from the list to concentrate on general factors for all search engines only!