What are benefits of Pay Per Click Advertising ?

[acesguerra]

Yes to all. I think one of the most valuable uses for PPC is to test which keywords will convert, so you know where to focus your SEO efforts. Its a cheap way to educate yourself, as long as you set low thresholds for your maximum budget and don't bid too high. One serious issue I have seen is people who think they need the first spot or even to be on the first page. Sometimes it is best to be on page two or three. Sure you will get less traffic but I have noticed it is often better, since the people that make it to page two or three are often more motivated buyers. Just a thought.

Interesting. You just made my day.

[illmill]

I think the main benefit is how accurately your ROI can be tracked. When you put up a billboard or broadcast a TV commercial, there is usually no way to know how many (if any) of your new customers came from that ad. Everyone leaves a fingerprint online so you know exactly how they found out about you.

[mikek]

interesting!