Three Reasons Why Your PPC Campaign Sucks

**Cucumber Marketing** · 11-12-2009 01:32 PM

Are you struggling with your AdWords campaign and wondering what went wrong and why you are not getting enough conversions? Here are three reasons why this might be happening:

1) Landing Page Design

Look at your landing page and ask yourself: “Is my landing page user friendly and my product/service offerings described clear?”

Make sure your main messaging is above the fold and your visitors don’t have to scroll to the main part of your copy. I know, it sounds obvious, but I see it too often - pretty, flashy banners above the fold and the “sign up for our presentation” form is at the bottom of the page.

It might be a good idea to create a unique page, designed specifically for your Google AdWords campaign.

2) Call-to-action

Is your call-to-action strong enough? Is it supported by the obvious benefits of your product/service? Is it clear to your visitor HOW he/she will benefit from let’s say “signing up for your seminar”?

Make it easy for your customers to contact you, don’t give them the time to *think* and evoke their curiosity.

3) Bidding strategy

Running a successful PPC campaign is not just about creating your ads and putting some money into your AdWords account. It’s about understanding the bidding strategy, knowing what to look for and how to create a competitive advantage with the most desirable keywords and phrases. That’s why it’s important to hire a trained professional for this job. Google Adwords Certified individuals are your best guarantee that your account will be handled in the most professional manner!