Chances are it's the website in his sig. That is a typical affiliate review landing page. Buy some traffic and see how it converts. You can PM if you don't know where to buy traffic. I'll get you some.
$400 for the month isn't that bad for adwords if your bringing in a $300 profit. I have friends that spend over 10k a day on adwords.
You have to spend money to make money. SEO is nice if you can optimize a bunch of sites, but the nice thing about adwords is that you can get yourself up there for several keywords instead of getting high index for a few keywords.
If your looking to make a lot of money by only using organic listings, your going to need more than one page. Try several offers.





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