Most advertising is not what I would call ustainable, because when the advertisement ends or you stop it, noone will see your landing pages, websites and so on. As a result, the traffic from the advertisements stops.
There are twelve general categories of advertising and marketing a home based business online. These are:
Traffic Exchanges
Advertising Coops
Social and business networking sites
Pay Per Click Advertising
Classified Advertising
Ezine Advertising
Blogging
Article Marketing
Forums
Squidoo
Craigslist
Link Exchange Systems
An effective marketing plan will include engaging in activities in all of these categories according to a schedule on a consistent basis.
Pay Per Click Advertising sand ezine advertising can produce large numbers of traffic or sign ups when done correctly. Done incorrectly, however, they can cause you to lose money and get little or no traffic.
I have found that article marketing, blogging and forum posting are the most effective online marketing methods for a home based business. When you write and publish original, useful and keyword optimized articles and blog posts, they get indexed and remain indexed for sometimes as long as two years or more.





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