But remember,
seo is not a one time thing where you can just do it once and expect the world. Effective
seo must be constantly updated, changed for as long as your website exists.
That's not true at all. There are a lot of old crusty sites which haven't been updated in years ranking for all kinds of things. The basic principles of white hat SEO have not changed much - do it right the first time and you don't always have to obsess over every algorithm shift.
KKoher,
If you will spend $100 and go through Aaron Wall's training course, as well as discuss SEO on the private forum there (where you can talk directly to two of the biggest names in SEO), I think you'll be happy with the investment. My signature has a link.
.
Google isn't as dumb as you think.